Brazil

Coffee in Brazil maintained low and stable retail volume growth annually for several years before the pandemic, despite already substantial domestic consumption. Growth eased during the pandemic, and after a year of retail volume decline for coffee…

The ongoing inflationary process that has hit the Brazilian economy in the past few years started to cool in 2023, as various food categories experienced a deflationary process for many items throughout the year. The Brazilian market context can been…

In the dynamic landscape of the Brazilian apparel and footwear industry in 2023, jeans was one category that stood out for its remarkable resilience against the uncertainties and challenges that have marked the economic trajectory of the country.…

Flexible plastic continues to be the preferred packaging material for confectionery products in Brazil, utilised extensively by the leading players in this category. This material's versatility is crucial in accommodating various portion sizes,…

In 2023, cigarettes remained the primary tobacco category in Brazil. The solid retail volume growth seen by cigarettes in 2023 was mainly indicative of the dynamics surrounding illicit trade, rather than a strong increase in demand for tobacco…