Brazil

Brazilians are well-acquainted with dividing payments into instalments, a practice prevalent in both traditional retail credit (known as "crediário") and credit card payments. The compounding effects of inflation, a challenging job market, and…

In June 2023, the percentage of households carrying outstanding debts in Brazil rose by a 0.2 percentage point, reaching a total of 78.5%, the highest level since November 2022. Among these households, 18.5% considered themselves heavily burdened…

Processed fruit and vegetables packaging continued to grow in Brazil in 2023,. Consumers are increasingly looking for convenient and ready-to-eat food options, but also appreciate the extended shelf life that comes with processed fruit and…

Brick liquid cartons are the dominant packaging choice for plant-based milk in Brazil, mirroring their dominance in the packaging of traditional drinking milk products. Leading players such as NoMoo leverage this packaging solution extensively. The…

In traditional and connected watches in Brazil, the year 2023 unfolded against the backdrop of a recovering yet nuanced economic and social environment. As the country grappled with the aftermath of pandemic-induced uncertainties, the category…

After significant declines the previous year, retail value sales of freestanding dishwashers are experiencing double-digit growth in 2023, benefiting major category players such as Midea, Electrolux, Britânia Eletrodomésticos and Whirlpool SA. While…

Consumer appliances in Brazil reflect macroeconomic effects observed since 2022, especially in the beginning of the year. Since 2022, increased consumer indebtedness has led to growing price-sensitivity and budget constraints, especially towards…

RTD tea in Brazil has been seeing the launch of innovative products that cater to ever-evolving consumer preferences. An example of this is Interfood Importação, which introduced Supernova Sweet Kombucha Pink Lemonade, which offers a sweeter and less…

Despite constant discussion on the benefits of breastfeeding, milk formula has increased its market size constantly in Brazil, with manufacturers offering a wide range of options for children. The historic growth and change in infant feeding have…

Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…

The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more…

Debit cards in Brazil have enjoyed continuous growth as an increasing number of Brazilians shift away from traditional paper-based payment methods such as cash and cheques. This transition is driven by the ongoing digitisation of financial services…

Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…

The rapid advance of technology has led to a significant decline in the popularity of and demand for imaging devices, as they are gradually being replaced by smartphones. With their ever-improving camera capabilities, smartphones have become the…

Retail volume sales of consumer electronics experienced an overall slight decrease in Brazil in 2022, primarily due to the global economic crisis, worsened by the war in Ukraine, and the zero-COVID policy in China. High inflation within Brazil also…

Flexible plastic remains the dominant packaging choice for chilled processed meat in Brazil. This packaging format is favoured due to its versatility, accommodating a wide range of pack sizes and conforming efficiently to various product shapes. Its…

NRT smoking cessation aids is set to continue to witness a volume decline in Brazil in 2023, despite the expectation of current value growth, due to increases in prices. Although nicotine patches is one of the most established formats for nicotine…

Throughout 2023, food inflation in Brazil eased, although some prices of consumer goods continued at higher levels. Budgetary constraints continued to pose barriers to consumption, especially of fresh fruit and vegetables. Therefore, low and…

Demand for vacuum cleaners continues to rise in 2023, with robotic, stick and steam vacuum cleaners particularly strong performers. Consumer indebtedness has been consistently high in recent years, creating a cautious approach towards spending,…

Throughout the pandemic, a notable shift in Brazilian consumer behaviour steered individuals towards retail outlets situated closer to their homes. This shift had its roots in both the regional lockdown mandates, and the prevalent apprehension about…