Brazil

In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of…

Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while…

Stable prices for inputs into animal production eased costs for producers in 2023, and increased animal slaughtering. However, record production over the past two years did not result in better consumer prices. Increased export volume of animal…

In 2023, Brazil found itself at a crossroads of economic recovery and lingering challenges. After grappling with the aftermath of the pandemic, economic perspectives have brightened, and inflation has somewhat stabilised. However, the path to…

The performance of skin care in Brazil lagged behind that of the overall beauty and personal care industry in retail current value terms in 2023, and it was the third slowest-growing category in retail current value terms in this year, after…