Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for toilet care continued to rise in 2023, while a marginal easing of inflationary pressures resulted in lower retail value growth compared to the previous year. This continued to be an ongoing topic, nonetheless, as Brazil experienced a…
Having recovered to pre-pandemic value sales levels in 2022, cafés/bars in Brazil continued to record a positive performance in 2023. An easing of pandemic-related restrictions in Brazil in 2022 fuelled the desire for out-of-home experiences that…
Consumer foodservice in Brazil is mostly dominated by independent operators, with independent players holding 98% share of foodservice outlets in 2023 overall. This demonstrates opportunities for expansion to national and foreign chains. Small…
Consumer foodservice in Brazil experienced a period of adjustment to reality in 2023. This followed a robust growth phase in 2022, driven by the ending of pandemic-related restrictions, as well as high inflation rates, mainly in the first half of the…
While full-service restaurants in Brazil continued to record a positive performance across all indicators in 2023, the channel remained under pressure, with growth notably slowing. After a year marked by a record number of families with overdue bills…
2023 was a benchmark year for post-pandemic life in Brazilian foodservice, including limited-service restaurants, as it was completely free from health restrictions. The World Health Organization declared the end of the Public Health Emergency of…
Self-service cafeterias in Brazil is a particularly important foodservice channel for local consumers during the lunch hour, since this meal is considered the most important of the day for much of the population. Brazilians generally prioritise a…
Street stalls/kiosks in Brazil remained highly fragmented in 2023, marked by the diversification of offers in terms of products, and by the strong presence of small and independent players. In relation to menus, the channel includes players that…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
Apparel and footwear specialists maintained growth in current value terms in Brazil in 2023, as well as in outlet numbers. Value sales finally returned to the pre-pandemic level, although the same could not be said of outlet numbers. Lojas Renner…
Appliances and electronics specialists saw current value growth in Brazil in 2023, finally recovering to the pre-pandemic level of sales. One positive factor was the higher temperatures driving sales of air treatment products. However, the channel…
In 2023, convenience retailers in Brazil maintained retail current value growth, and also returned to growth in outlet numbers, as consumers looked to shop for essentials close to home. OXXO was one retailer which opened more stores at the end of the…
Direct selling maintained current value growth in Brazil in 2023, continuing the trend seen throughout the review period. The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence…
After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…
Although the number of outlets in general merchandise stores saw a slight rise in Brazil in 2023, current value sales saw a significant (double-digit) decline. With the accounting inconsistencies of Americanas in recent years coming to light at the…
Health and beauty specialists maintained growth in both current value terms and in terms of outlet numbers in Brazil in 2023, with growth across all channels by both measures. Raia Drogasil (Droga Raia, RD Farmácias, and Drogaria Onofre) consolidated…
Home products specialists maintained low growth in outlet numbers and stronger growth in current value terms in Brazil in 2023. However, not all players performed well. In April 2023, the partners in Tok & Stok – the private equity fund Carlyle and…
After a difficult couple of years, hypermarkets returned to growth in current value terms in Brazil in 2023, although outlet numbers continued to decline. The hypermarket business model has suffered from the strong expansion of neighbourhood…
The Americanas scandal of accounting inconsistencies, which emerged at the start of 2023, undoubtedly caused a certain amount of noise in Brazilian retail; felt in both offline and online sales, both of which saw a slowing of growth in 2023. However,…