Brazil

Depilatories was the category to see the slowest retail current value growth in beauty and personal care in Brazil in 2023. The resurgence of beauty salons boosted demand for professional waxing services, which limited the purchase of at-home…

The slow recovery of the Brazilian economy marked 2023. GDP grew by 3% compared with the previous year, while GDP per capita reached BRL50,194 in current value terms, an increase of 2% compared with 2022. This result translated positively into…

Hair care experienced double-digit retail current value growth in Brazil in 2023, and high temperatures were an important driver of this growth. The year 2023 was considered one of the hottest in the historical series according to the National…

Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario…

Men’s grooming saw double-digit retail current value growth in 2023, with this increase once again driven primarily by the men’s fragrances category. The share of men’s fragrances within overall men’s grooming is significantly higher in Brazil (62%)…

In 2023 Brazil extended its lead over Germany, now ranked fourth globally, and solidified its position as the third-largest market for oral care globally – only lower than the US and China, respectively. The Brazilian market remains more relevant in…

In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care…

The performance of skin care in Brazil lagged behind that of the overall beauty and personal care industry in retail current value terms in 2023, and it was the third slowest-growing category in retail current value terms in this year, after…

In 2023, the upward trend in household consumption persisted for a tenth consecutive quarter in Brazil. This resurgence in spending was underpinned by significant macroeconomic factors, including improvements in income levels and employment, coupled…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Polarisation in consumption habits was seen, as the pandemic and economic crisis hit Brazilians hard. However, as pressures on the economy eased, 2023 was a more positive year, and an increasing number of consumers had a propensity to spend on health…

Dairy products and alternatives with health and wellness claims have benefited from greater consumer interest in certain specific attributes provided by such products. One of the most significant health and wellness trends in dairy products and…

2023 was the first full year of Brazil’s new labelling legislation for packaged foods, after being brought into effect in October 2022. Changes were made to how nutritional labels work and are positioned, by standardising sizes, in addition to…

Many Brazilian consumers have become more concerned about their health, and are keen to prevent medical problems by eating and drinking well. This has benefited health and wellness products within snacks. Consumers are increasingly aware of the link…

New labelling legislation was implemented in Brazil towards the end of 2022, so 2023 was the first full year it was in place. The legislation requires a clear, prominent front-facing nutritional label of a standardised size. It also requires an alert…

Brazilians’ general health awareness was rising even before COVID-19, but this was accelerated by the pandemic. Moreover, the high levels of sugar, fat, and salt in packaged food were heightened following the introduction of new legislation in the…