Brazil

In 2023, the Brazilian agricultural market witnessed distinct dynamics in producing different vegetables. For onions, a sharp decline in prices was seen, due to an expanded cultivation area and high availability. Consumers benefited from more…

Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while…

In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The…

In Brazil, dishwashing recorded high single-digit retail value growth, strongly influenced by a recurrent inflationary effect on current unit prices in 2023. However, in comparison to the previous year, the Brazilian economy showed signs of…

In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions…