Brazil

Retail sales of luxury goods in Brazil increased by 3% in current value terms to reach BRL38.7 billion in 2023. This development was predominantly characterised by a focus on recovery and a return to normal consumer behaviour in the post-pandemic…

After two challenging years due to the pandemic and uncertainties in the industry in early 2022 following the emergence of a new variant of COVID-19, the hotel sector in Brazil is experiencing a positive outlook, especially from the second half of…

2023 was a benchmark year for post-pandemic life in Brazilian foodservice, including limited-service restaurants, as it was completely free from health restrictions. The World Health Organization declared the end of the Public Health Emergency of…

In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of…

After a significant decline in demand in 2022, retail volume sales of large cooking appliances are growing in 2023, albeit slowly, benefiting both national and international manufacturers in the country. On the other hand, retail value growth’s…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

El Niño hit Brazil and with its hotter temperatures and rain, and greening was able to spread at a faster rate than in previous years, impairing the quality and quantity of oranges produced in Brazil. Although this seems like an isolated event,…

In the intricate world of jewellery in Brazil, the year 2023 unfolded against the backdrop of a social and economic scenario marked by both resilience and transformation. As the nation emerged from the shadows of the pandemic, the personal…

In the dynamic landscape of the Brazilian apparel and footwear industry in 2023, jeans was one category that stood out for its remarkable resilience against the uncertainties and challenges that have marked the economic trajectory of the country.…

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.…