Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…
Direct selling maintained current value growth in Brazil in 2023, continuing the trend seen throughout the review period. The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence…
Digestive remedies is set to show double-digit growth in current value terms in Brazil in 2023; a result primarily driven by antacids and diarrhoeal remedies. Together, these two categories account for more than half of value sales of digestive…
Dietary supplements is expected to see solid current value growth in Brazil in 2023, maintaining the trend seen for many years. During the years of the pandemic, consumers predominantly focused on products that strengthened their immune system. While…
Dermatologicals is set to maintain a healthy growth trajectory in current value terms in Brazil in 2023, in line with the increase recorded in 2022, driven mainly by price rises. The pandemic years were marked by a reduction in Brazilians’ purchasing…
Depilatories was the category to see the slowest retail current value growth in beauty and personal care in Brazil in 2023. The resurgence of beauty salons boosted demand for professional waxing services, which limited the purchase of at-home…
Deodorants was one of the main growth highlights of the year in beauty and personal care in Brazil in 2023, with double-digit retail current value growth, and a strong positive advance in volume terms as well. The year 2023 was confirmed as the…
Debit cards in Brazil have enjoyed continuous growth as an increasing number of Brazilians shift away from traditional paper-based payment methods such as cash and cheques. This transition is driven by the ongoing digitisation of financial services…
The Brazilian dairy industry has experienced a challenging scenario in recent years, marked by concerns over the exit of medium and small dairy producers, and a decline in the dairy cattle population. This trend is primarily driven by the absence of…
Given Brazil’s equatorial and tropical climate, the country faces unique challenges in food packaging. The high temperatures and frequent rainfall necessitate packaging solutions that prioritise product preservation. Brick liquid cartons, renowned…