Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Tablets remained the leading format within chocolate confectionery in terms of retail value in 2023, having overtaken boxed assortments earlier in the review period. Moreover the former led growth within the category, continuing the trend of the…
As Brazil navigated the economic landscape in 2023, the nation was at a turning point of recovery and resilience. While inflation presented new prospects of stabilisation, optimism for the future was limited by the effects of the pandemic and global…
Amongst the key categories within dairy, cheese stands out as one of the primary products derived from pure milk. Given its significance in the dairy chain, this category has been one of the most affected by significant structural changes imposed on…
When presented with a choice between a credit card and a card offering credit card-like functionality but without revolving credit, most Brazilians opt for the former. This inclination is rooted in a fundamental factor hindering charge cards from…
Cat food in Brazil is set to maintain its dynamic retail volume and current value growth trajectory in 2024. The Brazilian economy is showing signs of recovery from the economic crisis caused by the COVID-19 pandemic. For instance, inflationary…
As differentiation in carbonates is becoming harder, and consumers are becoming more price-sensitive, players are searching for competitive advantages, such as looking for new claims and improving cost efficiency related to logistics and…
Contrary to expectations, the national government did not advance hemp legislation for medical and industrial purposes in 2023. Instead, it opted to sidestep a potentially contentious debate, prioritising a comprehensive tax reformulation on its…
Having recovered to pre-pandemic value sales levels in 2022, cafés/bars in Brazil continued to record a positive performance in 2023. An easing of pandemic-related restrictions in Brazil in 2022 fuelled the desire for out-of-home experiences that…
The Brazilian dairy industry has historically had negative results in its balance of trade. The country’s dairy production has not been sufficient to supply all its needs in terms of dairy products. In the past year, for some categories it has been…
In 2023, demand for breakfast cereals in Brazil was impacted by higher input costs that were also observed in different consumer goods categories, especially due to wheat and corn prices, freight constraints and other inputs. The cost-of-living…