Brazil

In 2023, bottled water has experienced a significant shift towards sustainability. A notable development was the introduction of Mamba Water, an innovative brand committed to eliminating plastic use by providing mineral water in cans. This move…

Flexible packages (travel packages with flexible dates), which were a solution to provide relief for players during the pandemic, have lost strength as they have turned out to be a “bargain that turned expensive” for both players and customers. In…

In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The…

After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora…

In 2022, bar soap remained the biggest product area in beauty and personal care packaging in Brazil. The main pack type used for bar soap is flexible paper, which accounts for more than half of the packaging unit volumes in this category. However, it…

In 2023, Brazil returned to the ranks of the world’s 10 largest economies, rising from 11th to ninth place. This renewed dynamism in the global economic landscape was also reflected in the beauty and personal care industry. After a prolonged period…

Bath and shower in Brazil saw solid retail current value growth in 2023. Bar soap showed the best performance for a second year, with a double-digit increase. As this category accounts for 74% of overall value sales in bath and shower, it ended up…

Baked goods in Brazil during 2022 was impacted by higher input prices that were also observed in different consumer goods categories, especially for wheat prices, freight constraints and other inputs. Although Brazilian wheat production recorded…

In 2023, Brazil found itself in its first official year of normalcy after the global pandemic. As the nation navigated the complexities of economic and social recovery, bags and luggage became a reflection of collective resilience and evolving…

While plastic pouches have been gaining share in the category, composite containers continue to be the most widely used packaging format in dried baby food in Brazil, utilised extensively by leading brands such as Nestlé. These containers combine…