Brazil

Brazilians are well-acquainted with dividing payments into instalments, a practice prevalent in both traditional retail credit (known as "crediário") and credit card payments. The compounding effects of inflation, a challenging job market, and…

Consumer health in Brazil is expected to close 2023 with double-digit growth in current value terms for the third consecutive year. While in previous years, the COVID-19 pandemic boosted demand for cough, cold and allergy (hay fever) remedies, as…

Consumer foodservice in Brazil experienced a period of adjustment to reality in 2023. This followed a robust growth phase in 2022, driven by the ending of pandemic-related restrictions, as well as high inflation rates, mainly in the first half of the…

Consumer foodservice in Brazil is mostly dominated by independent operators, with independent players holding 98% share of foodservice outlets in 2023 overall. This demonstrates opportunities for expansion to national and foreign chains. Small…

Retail volume sales of consumer electronics experienced an overall slight decrease in Brazil in 2022, primarily due to the global economic crisis, worsened by the war in Ukraine, and the zero-COVID policy in China. High inflation within Brazil also…

In June 2023, the percentage of households carrying outstanding debts in Brazil rose by a 0.2 percentage point, reaching a total of 78.5%, the highest level since November 2022. Among these households, 18.5% considered themselves heavily burdened…

Consumer appliances in Brazil reflect macroeconomic effects observed since 2022, especially in the beginning of the year. Since 2022, increased consumer indebtedness has led to growing price-sensitivity and budget constraints, especially towards…

Flexible plastic continues to be the preferred packaging material for confectionery products in Brazil, utilised extensively by the leading players in this category. This material's versatility is crucial in accommodating various portion sizes,…

Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…

Although the initial forecast for 2022 was for slow growth in volume sales, the reality of that year was more complex and challenging than previously expected. 2020 showed a huge increase in sales of computers and peripherals, and growth continued in…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Cambodia covers production and consumption trends in agricultural commodities, energy…

Colour cosmetics not only grew in Brazil in current value terms in 2023, but also surpassed its pre-COVID-19 level of sales. A significant driver of this growth was lip products, which had lost relevance during the mask-wearing period, but saw…