Brazil

Brazilians’ general health awareness was rising even before COVID-19, but this was accelerated by the pandemic. Moreover, the high levels of sugar, fat, and salt in packaged food were heightened following the introduction of new legislation in the…

New labelling legislation was implemented in Brazil towards the end of 2022, so 2023 was the first full year it was in place. The legislation requires a clear, prominent front-facing nutritional label of a standardised size. It also requires an alert…

Many Brazilian consumers have become more concerned about their health, and are keen to prevent medical problems by eating and drinking well. This has benefited health and wellness products within snacks. Consumers are increasingly aware of the link…

2023 was the first full year of Brazil’s new labelling legislation for packaged foods, after being brought into effect in October 2022. Changes were made to how nutritional labels work and are positioned, by standardising sizes, in addition to…

Dairy products and alternatives with health and wellness claims have benefited from greater consumer interest in certain specific attributes provided by such products. One of the most significant health and wellness trends in dairy products and…

Polarisation in consumption habits was seen, as the pandemic and economic crisis hit Brazilians hard. However, as pressures on the economy eased, 2023 was a more positive year, and an increasing number of consumers had a propensity to spend on health…

The number of households is set to increase substantially in Brazil over 2022-2027; with couples with children remaining the leading household type. In 2022 household spending was affected by inflation, which stood at 9.3%, increasing living costs.…

Flexible packaging remained the dominant pack type in the biggest hot drinks category, coffee, in Brazil in 2023, which is expected to continue to be the case throughout the forecast period. As with most other pack types, flexible packaging was…