Brazil

In 2023, cigarettes remained the primary tobacco category in Brazil. The solid retail volume growth seen by cigarettes in 2023 was mainly indicative of the dynamics surrounding illicit trade, rather than a strong increase in demand for tobacco…

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

Glass jars continue to lead the packaging of honey in Brazil, preferred by prominent brands such as Mel Tropical and Bee Seasonal. This trend is driven in part by the association of glass with premium quality, which appeals to consumers looking for…

Amid the constraints imposed by the impacts of the pandemic, rising inflation, the devaluation of the Brazilian real against the US dollar, and successive restrictions in various global supply chains, players have had to concentrate their efforts on…

During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…

Strong environmental awareness and solid recycling habits lead to almost half of consumers identifying as Zero Wasters, reflected in their sustainable shopping decisions. Over half of Zero Wasters are willing to invest more in sustainable products,…

In 2023, surface care experienced single-digit retail value and volume growth rates. In comparison to the previous year, retail volume growth was marginally higher, supported by the consistent demand for multi-purpose cleaners, bathroom cleaners,…

Supermarkets maintained growth in both current value terms and in terms of outlet numbers in Brazil in 2023. Grupo Mateus was one player that contributed strongly to growth in this year. The group’s growth trajectory began in Balsas, in the state of…

Sunglasses in Brazil experienced steady growth in 2023, and this is set to continue in 2024, in a marked improvement from the struggles faced during the pandemic years. While growth has not been as aggressive as in other categories, and sales have…