Brazil

Sunglasses in Brazil experienced steady growth in 2023, and this is set to continue in 2024, in a marked improvement from the struggles faced during the pandemic years. While growth has not been as aggressive as in other categories, and sales have…

Following two consecutive years of sluggish sales due to pandemic-related restrictions, reduced purchasing power, and limited tourism and outdoor activities, sun protection in Brazil delivered a surprisingly good performance in 2022. Sales surged,…

Sugar confectionery saw a flat performance in retail volume terms in 2023, continuing the trend of the previous year. However, this represented a significant improvement from 2020 and 2021, when the category saw a slump in demand, due to limited…

The year 2023 was marked by a unique dynamic in the sugar market in Brazil, characterised by significant changes in prices, production, and consumption of the sweetener. Throughout the 2023/24 sugarcane season, the average prices of crystal sugar…

Street stalls/kiosks in Brazil remained highly fragmented in 2023, marked by the diversification of offers in terms of products, and by the strong presence of small and independent players. In relation to menus, the channel includes players that…

One notable historical factor contributing to the popularity of store cards in Brazil is the ease of acquisition. Typically, consumers can swiftly register for a store card in-store, a process often completed in five minutes or less. This…

In 2023, the starchy roots market, primarily represented by cassava, experienced positive growth. Supply was robust at the start of the year, with a notable increase in cassava production in various regions due to farmers' interest in…

The ongoing inflationary process that has hit the Brazilian economy in the past few years started to cool in 2023, as various food categories experienced a deflationary process for many items throughout the year. The Brazilian market context can been…

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

Sports nutrition is set to be a standout growth category within consumer health in Brazil in 2023, expected to maintain its third consecutive year of over 20% growth in current value terms. The pursuit of a healthier lifestyle is a significant…

Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…

Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium…