Brazil

2023 and into 2024 has been a challenging period for spectacles in Brazil. Despite achieving growth slightly above inflation, the category has faced significant hurdles that have required resilience and multiple sales strategies to navigate. Global…

Rigid bottles remained dominant across soft drinks packaging in Brazil, which is expected to continue over the forecast period. The success of this pack type is driven by its affordability, durability and convenience over alternatives, such as glass…

In soft drinks in Brazil, multifaceted evolution is underway. The landscape is shaped by a drive towards sustainability and logistical efficiency, as companies seek differentiation amidst the strong competition. Sustainability initiatives span water…

Retail sales of snacks in Brazil registered a buoyant performance in current value terms in 2023, with savoury snacks and chocolate confectionery leading the way. However, this was partially due to inflationary pressures, as growth was more moderate…

Small local grocers and food/drink/tobacco specialists maintained current value growth in Brazil in 2023 and remained fairly stable in terms of outlet numbers. In food/drink/tobacco specialists, the Cacau Show, Kopenhagen, and Chocolates Brasil Cacau…

Demand for small cooking appliances in Brazil continues to notably rise in 2023, with light fryers, rice cookers, hard pod coffee machines and espresso coffee machines particularly strong growth drivers. Among soft growth drivers, the demand relates…

Sleep aids is set to maintain dynamic retail volume growth and even stronger current value growth in Brazil in 2023. For many people, especially those in busy cities, getting a full eight hours sleep each night can feel like a luxury. The fast pace…

Skin care in Brazil experienced double-digit growth in retail current value terms in 2022, and continued to be the eighth largest global market in the category. An interesting highlight is the body care category, which accounted for 57% of overall…

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…

Self-service cafeterias in Brazil is a particularly important foodservice channel for local consumers during the lunch hour, since this meal is considered the most important of the day for much of the population. Brazilians generally prioritise a…

Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…

In 2023, the packaging unit volumes of sauces, dips and condiments in Brazil continued to grow, driven by factors such as increasing demand for convenient and diverse food options on the back of changing consumer preferences and urbanisation, which…

Despite the easing of the consumer price index throughout 2022, Brazilian consumers continued to pay high prices for food items. Like other categories, sauces, dips and condiments has experienced a period of widespread price increases that persists…

The São Paulo in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…