Brazil

Retail adult incontinence was the shining star of retail hygiene in Brazil in 2023, experiencing remarkable growth in both retail volume and current value terms. Key players such as Essity do Brasil and Ever Green Indústria e Comércio Ltda, amongst…

In 2023, demand for refrigeration appliances is improving compared to the previous year’s decline. Stronger performances by freestanding electric wine coolers/chillers and freestanding fridge freezers are highly influencing the growth trajectory of…

Throughout 2023, Brazilian agricultural production faced various challenges, predominantly from adverse weather conditions that impacted the harvest of key crops. For consumers in Brazil, these complications were reflected through rising price…

The lingering impact that the pandemic had on consumers’ behaviour remains clear in Brazil. With the high inflationary process resulting from misguided policies to international price variations, some animal-based proteins witnessed soaring unit…

Flexible plastic remains the dominant packaging choice for chilled processed meat in Brazil. This packaging format is favoured due to its versatility, accommodating a wide range of pack sizes and conforming efficiently to various product shapes. Its…

Processed fruit and vegetables packaging continued to grow in Brazil in 2023,. Consumers are increasingly looking for convenient and ready-to-eat food options, but also appreciate the extended shelf life that comes with processed fruit and…

Throughout 2023, food inflation in Brazil eased, although some prices of consumer goods continued at higher levels. Budgetary constraints continued to pose barriers to consumption, especially of fresh fruit and vegetables. Therefore, low and…

In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care…

As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…

Local consumers increasingly seek the ability to utilise pre-paid cards in digital domains, spanning online shopping, food delivery services, and ride-hailing platforms. Brazilians also aspire to utilise pre-paid cards in diverse contexts, including…