Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Paediatric consumer health is poised for solid growth in current value terms in Brazil in 2023, maintaining a rate of increase similar to that observed in 2022. While in 2022, in-person schooling exposed children to colds and flu, in 2023, another…
In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key…
Other pet food in Brazil is set to maintain low retail volume growth and higher current value growth in 2024. Growth is being driven by product innovation across various categories, offering diverse attributes for different types of pets. Meanwhile,…
Nescau from Nestlé is set to remain the leading brand in other hot drinks in retail value terms in 2023, and also increase its share of sales. The company expanded its Nescau portfolio with the launch of Nescau Extra Cacao 30% and 60% variants. These…
With the ongoing disruptions in the global supply chain, the impact of rising prices on the Brazilian dairy production chain echoed through virtually all dairy categories in 2022, albeit at a much slower rate than seen in 2021. Production costs in…
Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…
Green coconut, with its growing popularity, stands out not only as a refreshing hydration option but also as a versatile ingredient in various products, from coconut water to snacks and healthy confectionery. The consumption of green coconut is…
NRT smoking cessation aids is set to continue to witness a volume decline in Brazil in 2023, despite the expectation of current value growth, due to increases in prices. Although nicotine patches is one of the most established formats for nicotine…
Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…
Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…