Brazil

Glass jars continue to lead the packaging of honey in Brazil, preferred by prominent brands such as Mel Tropical and Bee Seasonal. This trend is driven in part by the association of glass with premium quality, which appeals to consumers looking for…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…

In 2023, cigarettes remained the primary tobacco category in Brazil. The solid retail volume growth seen by cigarettes in 2023 was mainly indicative of the dynamics surrounding illicit trade, rather than a strong increase in demand for tobacco…

Demand for toilet care continued to rise in 2023, while a marginal easing of inflationary pressures resulted in lower retail value growth compared to the previous year. This continued to be an ongoing topic, nonetheless, as Brazil experienced a…

The tourism sector in Brazil is experiencing a more favourable outlook in 2023, after the World Health Organization declared the end of the Public Health Emergency of International Concern related to COVID-19. In June 2023, the National Health…

With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger…

In traditional and connected watches in Brazil, the year 2023 unfolded against the backdrop of a recovering yet nuanced economic and social environment. As the country grappled with the aftermath of pandemic-induced uncertainties, the category…

Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…

Following years of pandemic-related restrictions and industry uncertainties, 2023 marks the definitive resurgence of travel and tourism in Brazil. The World Health Organization has officially declared the end of the Public Health Emergency of…

Demand for vacuum cleaners continues to rise in 2023, with robotic, stick and steam vacuum cleaners particularly strong performers. Consumer indebtedness has been consistently high in recent years, creating a cautious approach towards spending,…

In 2023, the Brazilian agricultural market witnessed distinct dynamics in producing different vegetables. For onions, a sharp decline in prices was seen, due to an expanded cultivation area and high availability. Consumers benefited from more…

Vending remained the smallest retail channel in Brazil in 2023, but continued to see solid current value growth. Most vending machines are located in semi-captive areas such as apartment buildings, offices, and university campuses, amongst others. A…

Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console…

After the significant surge in sales witnessed in Brazil during the COVID-19 pandemic, vitamins is expected to see more modest rates of volume and current value growth in 2023, although they will exceed the 2022 levels. The favourable performance in…

In Brazil, wearable electronics has exhibited remarkable resilience in terms of volume growth, even amidst a challenging economic environment characterised by high inflation. Despite the rising costs of living and the overall impact on consumers’…

After a weak performance for several years, weight management and wellbeing is set to see a double-digit surge in current value sales in Brazil in 2023. In general, there has been a significant increase in the price level in this category, especially…

In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…

Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a…

In 2023, Brazil found itself at a crucial economic juncture, emerging from the shadows of the pandemic’s economic downturn. The country experienced a reduction in inflation after grappling with the economic fallout of the pandemic, offering a glimmer…