Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The pandemic and economic crisis hit Brazilians hard and created polarisation in consumption habits. Those in lower- income segments were forced to trade down and reduce costs by choosing regional brands or private label options, while consumers of…
In 2022, dairy products and alternatives continued to face challenges in Brazil given economic constraints of the local population. Despite initial benefits of pandemic-related social isolation on dairy consumption at home, Brazilians have been…
Health and wellness claims within hot drinks in Brazil remained a source of healthy options at the end of the review period. In October 2022, Brazil’s new label legislation on packaged foods was put into practice, updating the previous regulations…
2022 saw the economic problems of 2021 intensify in Brazil. The emergency aid provided by the government, which favoured greater consumption by lower-income Brazilians, had already weakened by 2021, while limited support continued to be distributed…
In October 2022, Brazil’s new label legislation was put into practice, updating the previous regulations with important advancements, the first being a front-facing nutritional label. This is starting to highlight the importance of ingredients and…
While the pandemic has significantly challenged more than half of Brazilian families to maintain their consumption patterns and the country continues to struggle with food insecurity, the most typical eating staple foods nationally (based on rice and…
After a difficult couple of years, hypermarkets returned to growth in current value terms in Brazil in 2023, although outlet numbers continued to decline. The hypermarket business model has suffered from the strong expansion of neighbourhood…
Retail sales of ice cream in Brazil registered a decline in volume terms in 2023, albeit to a lesser extent than the previous year. This was partially due to rising production, storage and transportation costs, which manufacturers passed onto…
The rapid advance of technology has led to a significant decline in the popularity of and demand for imaging devices, as they are gradually being replaced by smartphones. With their ever-improving camera capabilities, smartphones have become the…
Retail volume sales of in-car entertainment decreased in 2022, and this trend is set to continue in 2023, as other products have been becoming more popular to meet such demand. Meanwhile, retail current value sales increased in 2022, a trend which is…
In 2023, Brazil saw growth in per capita disposable income, driven by reduced unemployment and increased labour productivity. However, income inequality remained high, with a significant portion of the population living below the poverty line. Over…
This report examines industry attractiveness index in the largest economies. Attractiveness index is a calculated variable that considers several industry-specific factors to determine the most attractive sectors within the economy. The report can…
This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.…
This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.