Brazil

In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of…

2023 was a benchmark year for post-pandemic life in Brazilian foodservice, including limited-service restaurants, as it was completely free from health restrictions. The World Health Organization declared the end of the Public Health Emergency of…

After two challenging years due to the pandemic and uncertainties in the industry in early 2022 following the emergence of a new variant of COVID-19, the hotel sector in Brazil is experiencing a positive outlook, especially from the second half of…

Retail sales of luxury goods in Brazil increased by 3% in current value terms to reach BRL38.7 billion in 2023. This development was predominantly characterised by a focus on recovery and a return to normal consumer behaviour in the post-pandemic…

Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario…

Economic uncertainty in 2022 impacted access not only to high-value products in Brazil but also to basic items for various consumer groups in the country. The inflationary process triggered by macroeconomic policies, combined with external shocks to…

Plastic pouches, already the preferred packaging solution for dried ready meals in Brazil, continued gaining share in 2023. The growing popularity of this packaging type can be attributed to several key factors. Plastic pouches are known for their…

Stable prices for inputs into animal production eased costs for producers in 2023, and increased animal slaughtering. However, record production over the past two years did not result in better consumer prices. Increased export volume of animal…

Men’s grooming saw double-digit retail current value growth in 2023, with this increase once again driven primarily by the men’s fragrances category. The share of men’s fragrances within overall men’s grooming is significantly higher in Brazil (62%)…

In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the…

In 2023, Brazil found itself at a crossroads of economic recovery and lingering challenges. After grappling with the aftermath of the pandemic, economic perspectives have brightened, and inflation has somewhat stabilised. However, the path to…

Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…

Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…

NRT smoking cessation aids is set to continue to witness a volume decline in Brazil in 2023, despite the expectation of current value growth, due to increases in prices. Although nicotine patches is one of the most established formats for nicotine…

Green coconut, with its growing popularity, stands out not only as a refreshing hydration option but also as a versatile ingredient in various products, from coconut water to snacks and healthy confectionery. The consumption of green coconut is…

In 2023 Brazil extended its lead over Germany, now ranked fourth globally, and solidified its position as the third-largest market for oral care globally – only lower than the US and China, respectively. The Brazilian market remains more relevant in…

With the ongoing disruptions in the global supply chain, the impact of rising prices on the Brazilian dairy production chain echoed through virtually all dairy categories in 2022, albeit at a much slower rate than seen in 2021. Production costs in…

Nescau from Nestlé is set to remain the leading brand in other hot drinks in retail value terms in 2023, and also increase its share of sales. The company expanded its Nescau portfolio with the launch of Nescau Extra Cacao 30% and 60% variants. These…