Brazil

Other pet food in Brazil is set to maintain low retail volume growth and higher current value growth in 2024. Growth is being driven by product innovation across various categories, offering diverse attributes for different types of pets. Meanwhile,…

In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key…

Paediatric consumer health is poised for solid growth in current value terms in Brazil in 2023, maintaining a rate of increase similar to that observed in 2022. While in 2022, in-person schooling exposed children to colds and flu, in 2023, another…

In the intricate tapestry of personal accessories in Brazil in 2023, the journey has been one marked by resilience and adaptation of consumer sentiment. The socioeconomic landscape in the country, marred by the prolonged impacts of the pandemic,…

While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022.…

Personal luxury retail sales grew by 8% in current value terms to reach BRL17.8 billion in 2023, supported by growth being recorded by leading players like Puig Brasil Comercializadora de Perfumes S/A, LVMH Fashion Group Brasil Ltda and Procosa…

Brazil’s political landscape is more stable, which is reflected in slight improvement in economic freedom, although government finances have worsened. The economy will moderate further, but inflationary pressures have subsided and the foreign…

The pandemic, coupled with a surge in pet adoptions and acquisitions, drove double-digit retail current value growth for pet care in Brazil in recent years, and this is set to continue in 2024. However, the end of social isolation, a return to…

Pet products in Brazil is set to experience continued retail current value growth in 2024, fuelled primarily by innovative product offerings catering to diverse consumer needs across various categories. Signs of recovery have been seen in the…

In 2021, Brazil had a thriving foodtech industry, with 1,125 active companies. Amongst them, approximately 332 were dedicated to producing nutrition products, and a significant proportion of these were believed to be focused on developing plant-based…

Brick liquid cartons are the dominant packaging choice for plant-based milk in Brazil, mirroring their dominance in the packaging of traditional drinking milk products. Leading players such as NoMoo leverage this packaging solution extensively. The…

In 2023, polishes recorded low retail value growth, along with negative retail volume sales, whereas in the previous two years, inflation had supported a stronger value performance. This directly relates to the negative performance of floor polish…

Wireless speakers is set to continue its aggressive growth trajectory amongst the Brazilian population in 2023, representing a dynamic shift in the way that people consume and enjoy audio content. With their seamless connectivity and wireless…

Local consumers increasingly seek the ability to utilise pre-paid cards in digital domains, spanning online shopping, food delivery services, and ride-hailing platforms. Brazilians also aspire to utilise pre-paid cards in diverse contexts, including…

As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…

In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care…

Throughout 2023, food inflation in Brazil eased, although some prices of consumer goods continued at higher levels. Budgetary constraints continued to pose barriers to consumption, especially of fresh fruit and vegetables. Therefore, low and…

Processed fruit and vegetables packaging continued to grow in Brazil in 2023,. Consumers are increasingly looking for convenient and ready-to-eat food options, but also appreciate the extended shelf life that comes with processed fruit and…

Flexible plastic remains the dominant packaging choice for chilled processed meat in Brazil. This packaging format is favoured due to its versatility, accommodating a wide range of pack sizes and conforming efficiently to various product shapes. Its…

The lingering impact that the pandemic had on consumers’ behaviour remains clear in Brazil. With the high inflationary process resulting from misguided policies to international price variations, some animal-based proteins witnessed soaring unit…