Butter and Spreads

Value sales of butter and spreads recorded double-digit growth in 2023, with demand rising steadily. Traditionally in India, butter and ghee has been prepared at home from milk as it is considered more budget-friendly. Butter and ghee are extensively…

In 2023, inflationary pressures have had a noticeable impact on the price of butter and spreads. This has encouraged some consumers to shift towards lower priced options such as cooking oils which resulted in a slowdown in the growth of butter and…

The Brazilian dairy industry has historically had negative results in its balance of trade. The country’s dairy production has not been sufficient to supply all its needs in terms of dairy products. In the past year, for some categories it has been…

In June 2022 Ukrainian dairy manufacturers were granted duty-free exports to the EU for one year. This was extended for one more year in 2023 as part of ongoing efforts to support Ukraine’s economy while it continues to cope with the impact of…

In 2023, overall retail volume sales of butter and spreads are projected to see positive growth, albeit driven by the performance of margarine and spreads. Conversely, there is expected to be a drop in retail volume sales of butter, as well as a…

In 2023 butter and spreads in the Netherlands is facing a rise in average unit prices, albeit at a moderated pace when compared to the previous year, 2022, with a notable deficit of milk fat in the global markets underpinning the price hikes for…

2023 saw more stability in the average unit price of butter after steep unit price increases during 2022, which was a particularly challenging year for category players as they battled with rising production and distribution costs at a time of high…

Following the pattern seen across dairy in Belgium, butter prices rose sharply in 2022, resulting in a sales decline in retail volume terms. Despite prices slowly stabilising in 2023, volume sales of butter have continued to decline, albeit at a…

Volume growth is expected to be muted for butter in 2023. With inflation still high, though easing, consumers are expected to be price sensitive and as a result opt for more affordable margarine and spreads rather than butter. The situation is…

Butter and spreads registered a modest increase in retail volume terms in 2022 and a similar performance is expected in 2023. As a mature category, there is little room for growth in butter and spreads. However, the category experienced high demand…

Butter and spreads posted a slight decline in 2023, with health and wellness trends continuing to negatively impact the performance, with the strong competition from healthier variants like olive oil dampening sales. Swiss consumers are increasingly…

Butter and cooking fats are declining in volume terms due to growing health awareness. Considerable publicity in the media is raising awareness about the unhealthy effects of butter and fats. Health experts identified butter as one of the key…

Even though consumers are increasingly aware of the health benefits of butter, margarine and spreads continues to account for most volume sales and registers the highest value and volume growth in 2023. Consumers are price sensitive, as the economy…

The sale of unpackaged butter and ghee products in rural areas remains strong in Pakistan. However, urban consumers are becoming more hygiene conscious and are looking for more convenient butter and ghee formats, with many opting for packaged…

Butter and spreads in Norway continues to contract in terms of retail volume sales in 2023, with the decline driven in part by the societal return to pre-pandemic patterns and behaviour. As Norwegians embrace outdoor activities anew and reduce their…

The butter and spreads category is seeing marginal volume decline in 2023 as inflationary pressures continue to take its toll. While margarine and spreads continues to decline in retail volume terms, butter is growing moderately despite the shrinking…

Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…

2022 was a challenging year for butter in Tunisia, with a critical volume decline of over 30% due to the continuous shortage of butter caused by the lack of milk production by farmers. Low levels of milk production was caused by a range of factors,…

In March 2022, as pandemic restrictions gradually eased, a coexistence with the virus emerged. Consequently, the number of confirmed cases began to peak, reaching new daily highs. During the initial two quarters of 2022, most consumers stayed home to…

As Swedes spent more time outside homes and ate out more, the elevated need for butter and spreads, as witnessed during the pandemic, was normalised. Nonetheless, while the demand declined, the unit prices increased due to inflation and growing…

Retail volume sales of butter began to recover in 2023, following a steep decline in the previous year. The latter was due mainly to rising raw milk and energy prices, which had an impact on production costs, and ultimately, unit prices With high…

In 2023, butter and spreads continue to register strong current value growth, but minimal volume growth. High inflation, amid the ongoing war in Ukraine, is dampening retail volume sales. The slight volume growth is driven mainly by butter, which is…

Value growth in butter and spreads is being supported by high unit prices, while volume remains in a decline. These factors are in direct correlation, as the skyrocketing prices, driven by inflationary pressures and increases in costs, mean…

Butter recorded positive retail volume growth in Lithuania during 2023 after retail volume sales in the category fell over the course of 2022 in the face of high average unit price growth. However, falling unit prices in 2023 did mean negative value…

Butter and spreads is expected to register double-digit current value growth, but much more muted volume growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

Butter consumption in Ecuador is relatively low compared to other countries in the region. This is due in part to the availability of cheaper alternatives such as margarine, which are more commonly used for both cooking and baking. Margarine has a…

In 2023, margarine and spreads is projected to continue to be the dominant category in retail volume and value sales terms, followed by butter, with cooking fats sales still negligible. The popularity of margarine and spreads is underpinned by its…

Butter and spreads continues to face substantial challenges in 2023 as the supply chain remains unstable, milk prices fluctuate, and labour remains an issue. Indeed, as feed and fertiliser prices that plateaued in September 2022 remain extremely…

Due to inflationary pressures arising from global supply chain issues, recent price increases in retail have impacted dairy categories, and butter and spreads is no exception. Moreover, due to rising health awareness, some consumers are also veering…

Butter and spreads saw accelerated growth in retail volume terms in 2023, thanks to the continuation of the home cooking and baking boom, which took off during the pandemic and which showed no signs of abating, despite that fact that consumers spent…

Butter consumption in the Czech Republic was challenged following the surge caused by the COVID-19 pandemic. This decrease in retail volume continued in 2022, with the significant increase in prices impacting sales, but in 2023, we expect the…

Butter and spreads witnessed among the highest unit price growth in dairy in 2022 resulting in the category seeing double-digit growth in current value terms. However, sales plummeted in retail volume terms in 2022, even more significantly than in…

In 2023, double-digit food inflation has seen consumers reduce their overall consumption across categories, with butter, cooking fats, and margarine and spreads all set to see retail volume declines. This is the second year that the prices of…

The butter market was significantly impacted by the war following the Russian invasion of Ukraine in 2022. The conflict led to a significant increase in prices due to the shortage of supplies and labour, and logistics challenges. All these factors…

Retail volume sales of butter and spreads remained static in 2023. Demand for such products experienced an upturn during the pandemic, when people spent more time cooking and baking at home. Butter and spreads are particularly likely to be used at…

In 2023, the Polish dairy industry experienced increasing production costs leading to extremely high retail prices for butter. This prompted producers to explore various strategies to prevent further price hikes, maintaining consumer affordability.…

Butter and spreads demonstrates improved volume growth in 2023 compared to the previous year, rebounding slightly after a decline in 2022. Despite this positive trend, the presence of persistently high inflationary conditions throughout 2023 hinders…

As New Zealanders’ dairy spread of choice, butter continues to dominate, and is set to reach value sales of over NZD250 million in 2023, whereas margarine is lagging far behind, expected to reach NZD33 million. This discrepancy shows a clear…

Amid shifting consumption patterns, butter remains an enduring favourite in Morocco. Rooted in longstanding culinary customs, butter's integration with staple foods like bread, jam, and honey continues to resonate with consumers. The burgeoning…

During much of 2020 and 2021 consumers found themselves confined to their homes due to the government’s measures to stem the tide of the Coronavirus (COVID-19) pandemic. This encouraged them to take up cooking and baking as a hobby. This trend had a…

Retail volume sales of butter and spreads are expected to decrease during 2023, reflecting the declining population and the general trend of consuming less bread. Despite its declining average unit price, retail volume sales of the largest category,…

During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…

Butter in Israel had a very high customs tax of 126-140%. This made importing butter unviable for players in the category, except for specific importers allowed to import small amount without the customs tax attached. In 2019, the country started to…

Butter and spreads maintains positive growth in 2023, thanks to a combination of factors, including a return to on-the-go lifestyles and trends which emerged during the COVID-19 pandemic. Butter and spreads are commonly used in preparing quick…

The increased price of baked goods and pastries, combined with the popularity of chef shows on TV and social media, has driven the popularity of baking at home. This is increasing retail volume sales of margarine and the moderate retail volume…

Butter and spreads is expected to register moderate current value growth, but constant value sales are expected to fall as persistent inflation cuts into profitability. In addition, with persistent inflation, consumers are expected to trade down –…

Due to the increase in price points, general inflation, and consumers' lower disposable incomes, the demand for butter has decreased. Consumers have looked to make butter last longer, to purchase cheaper varieties or simply remove the product from…

Butter has long been a staple dairy ingredient in German cuisine, with a rich history and cultural significance. After two years of pandemic-driven home seclusion, which benefited the consumption of butter as cooking and baking were adopted as…

Butter expected to register healthy current value growth, but minimal volume growth. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be…

Butter benefited from the first year of home seclusion during the pandemic, with retail sales climbing as consumers cooked and baked more frequently at home. While retail volume sales continue to decline in 2023 following a notable drop the previous…