Cafés/Bars

The quest to attract consumers back to cafés/bars in Mexico is a constant in the channel, which has especially intensified post-pandemic. This has led to the resurgence of various in-person events, such as the Rock Duel at McCarthy's Irish Pub,…

Morocco has become an attraction hub for global coffee chains and brands, thanks to its stability in the region and the fact that users of consumer foodservice in Morocco are not as price-sensitive as seen in other territories. Indeed, an increasing…

As the rising cost of living has squeezed consumer budgets and capacity for discretionary spending, downtrading has become quite common. For coffee, this means consumers spending more money at chained cafés like McCafé from McDonalds or convenience…

The bars/pubs category, which is the major driver of cafés/bars, suffered strong decline in real value terms as consumers’ purchasing power was impacted by the harsh economic conditions resulting from the removal of the fuel subsidy. Consumers…

Cafés/bars recovered to pre-pandemic levels in 2023, in current value terms, although growth was muted compared to the sharp rise seen in 2022, as consumers flocked back to visiting cafés/bars. The number of outlets has remained stable in the last…