Canada Cities Review

August 2024

Ottawa - Gatineau became Canada’s most affluent city in terms of consumer expenditure levels, while Toronto remains the most populous city and had the largest pool of wealthy consumers. Several cities are expected to record a rising old-age dependency ratio. While the purchasing power of citizens in Winnipeg was restricted by the highest recorded city inflation, those living in Vancouver had the highest number of households connected to the internet and the highest per capita consumer expenditur

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Overview:

Canada Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Canada Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Canada Cities Review market research report includes:

  • Major Canada cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Canada Cities Review in Canada report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Canada?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?
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Canada Cities Review

HEADLINES

Old-age dependency ratio to see major increase across Canadian cities
High internet connectivity makes cities in Canada ready for adopting smart city solutions
Ottawa - Gatineau offering the highest disposable incomes in Canada
Elevated inflation in Winnipeg continues to restrict consumer purchasing power
Toronto to remain the largest contributor to Canada’s economy by 2028
Canada encouraging use of greener transportation alternatives
Summary 1 City Scorecard by Pillar 2023
Chart 1 Population in 2023 and Population Period Growth 2023-2028
Chart 2 Population by Age by City 2023
Chart 3 Average Household Size by City 2023
Chart 4 Population Density and Net Migration 2023
Summary 2 City Scorecard in Population Pillar 2023
Chart 5 Total Consumer Expenditure in Canada by City 2023
Chart 6 Consumer Expenditure per Capita 2023 and Consumer Expenditure Period Growth 2023-2028
Chart 7 City Affordability, Consumer Expenditure on Housing and Transportation 2023
Chart 8 Discretionary vs Necessity Consumer Expenditure 2023
Summary 3 City Scorecard in Consumer Expenditure Pillar 2023
Chart 9 Share of Households with Internet and Broadband Internet Access 2023
Chart 10 Possession of Digital Devices by City 2023
Summary 4 City Scorecard in Digital Consumer Pillar 2023
Chart 11 Disposable Income per Capita 2023 and Disposable Income Period Growth 2023-2028
Chart 12 Share of Households by Disposable Income Band 2023
Chart 13 Number of Households with Disposable Income Over USD150,000 2023 and Period Growth 2023-2028
Chart 14 Household Possession of Kitchen Durables by City 2023
Chart 15 Household Possession of Entertainment Electronics by City 2023
Chart 16 Household Possession of Other Durables by City 2023
Chart 17 Number of Passenger Cars and Motorcycles per Household 2023
Chart 18 Possession of Transport Vehicles by City 2023
Summary 5 City Scorecard in Wealth Pillar 2023
Chart 19 GDP per Capita in 2023 and Real GDP Growth by City 2023-2028
Summary 6 City Scorecard in Economy Pillar 2023
Chart 20 Economically Active Population in 2023 and Employed Population Period Growth by City 2018-2023
Chart 21 Labour Force Participation Rate and Unemployment by City 2023
Chart 22 Labour Productivity Value 2023 and Productivity Period Growth by City 2018-2023
Summary 7 City Scorecard in Labour Pillar 2023
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.

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