Canada

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Deodorants experienced robust growth in 2023, primarily propelled by inflationary price increases, contributing to the expansion of retail value. Despite this, volumes decreased across categories as demand normalised following the economic reopening…

Depilatories witnessed gains in value growth in 2023, primarily fuelled by price increases as consumers shifted towards self-care and at-home treatments in lieu of spa and salon visits. This trend was spurred by increases in the cost of living,…

Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…

Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…