Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Alcoholic drinks in Canada in 2023 presented a mixed picture. While overall volume growth remained modest, strong performances by Ready-to-Drink (RTD) beverages and non-alcoholic drinks masked a decline in traditional alcoholic beverage consumption.…
Beer, despite being the largest alcoholic drink category in Canada, continued to lose popularity in 2023. The country's younger population increasingly moved away from traditional beer, perceiving it as a drink for older generations. The category…
In 2023, cider/perry in Canada continued its downward trajectory. Although some growth was brought on by the on-trade sector, the off-trade segment saw a significant decline. The category struggled due to a lack of new product launches and faced…
RTDs remain the top performer in alcoholic drinks, driven by strong consumer demand. Though a relatively small segment, RTDs are experiencing explosive growth, particularly among Generation Z. This demographic embraces innovative flavours, prompting…
Spirits continued to show healthy growth in 2023, driven by strong performances in categories like tequila, vodka, and non-alcoholic spirits. The increasing demand for high-quality and innovative products fuelled significant new product development…