Canada

Canadians are increasingly demanding functionality and specific benefits from their food in a trend already underway per-pandemic and continuing to accelerate. Other key microtrends include no allergens, especially in baked goods, and keto – notable…

In 2023 health and wellness soft drinks continued to be bolstered by consumer desire to “drink better” as a direct result of heightened health concerns in a trend accelerated by the pandemic. Some choose bottled water over other soft drinks such as…

Post-COVID-19-pandemic, at-home snacking remains high in Canada, with rising consumer interest in health-positioned options, including no sugar and no fat variants. With more than two thirds of Canadian adults either overweight or obese, weight…

Since the pandemic-era increase of at-home consumption of hot drinks, demand for hot drinks has normalised in Canada, and local consumers are enjoying hot drinks, usually in the form of coffee or tea, both at home and through foodservice. Canadians…

2023 saw significant movement within dairy products and alternatives in Canada, as brands of both dairy and plant-based alternatives competed on all fronts for consumers. Inflation has been placing continuous pressure on dairy’s profitability in…