Canada

Canadians are increasingly demanding functionality and specific benefits from their food in a trend already underway per-pandemic and continuing to accelerate. Other key microtrends include no allergens, especially in baked goods, and keto – notable…

In 2023 health and wellness soft drinks continued to be bolstered by consumer desire to “drink better” as a direct result of heightened health concerns in a trend accelerated by the pandemic. Some choose bottled water over other soft drinks such as…

Post-COVID-19-pandemic, at-home snacking remains high in Canada, with rising consumer interest in health-positioned options, including no sugar and no fat variants. With more than two thirds of Canadian adults either overweight or obese, weight…

Since the pandemic-era increase of at-home consumption of hot drinks, demand for hot drinks has normalised in Canada, and local consumers are enjoying hot drinks, usually in the form of coffee or tea, both at home and through foodservice. Canadians…

2023 saw significant movement within dairy products and alternatives in Canada, as brands of both dairy and plant-based alternatives competed on all fronts for consumers. Inflation has been placing continuous pressure on dairy’s profitability in…

Following the COVID-19 pandemic, many Canadian consumers continued to cook at home throughout 2023, and as people strive for greater wellbeing they are particularly conscientious of what they consume. Cooking ingredients are under scrutiny from both…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

This report provides valuable insights into product innovation in Canada, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

The last couple of years, including 2023, have seen HDPE bottles gaining pack type share in hand dishwashing in Canada, driven by their durability and rigidity. Unlike some other types of plastic, HDPE is resistant to warping or deformation, even…

Wearable electronics in Canada is projected to return to retail volume growth in 2024, led by smart wearables, after declines in 2022 and inflation-impacted 2023. However, a further decline is expected for activity bands as consumers continue to…