Canada

In off-trade volume terms, RTD tea recorded a healthier performance in 2023 than during the previous year of review. This reflects the appeal of RTD tea among younger Canadians, who consider it a healthier alternative to carbonates and sugary juices.…

Off-trade volume and current value growth in RTD coffee was substantial and higher than that seen in 2022. This reflects the appeal of RTD coffee among Canadians and ongoing new product development. RTD Coffee has emerged as a drink for a modern…

After some contraction in 2022, juices saw positive volume growth in 2023. Much of this was attributed to growth in healthier variants, particularly 100% Juice, thanks to rising health consciousness among local consumers. Gaining notable popularity…

Energy drinks received a setback in the summer of 2023 when the Canadian government recalled more than 20 popular brands, including Monster, Prime, Celsius and Sting, during the peak season for energy drink consumption. The brands were recalled…

Concentrates registered healthy volume growth in Canada in 2023. A return to normal levels of activity outside of the home post-pandemic has led to increased consumption of concentrates, particularly liquid concentrates, which outperformed powder…

Off-trade volume sales declined in 2023 due to ongoing negative public perceptions around carbonates. Rising health consciousness has led consumers to shift towards healthier options such as sparkling bottled water and RTD tea juices. This trend has…

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…

The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming…

In 2023, tea continues to benefit from being perceived as a healthy beverage with many benefits, such as boosting immunity or supporting digestive health. As health awareness rises, more consumers are reducing their coffee consumption and…

Other hot drinks is dominated by chocolate-based flavoured powder drinks, which accounted for more than 95% of volume sales in the category in 2023.

The value of hot drinks in retail continues to grow. This is due to both an increase in sales volume and high unit prices, driven by inflationary pressures. Instant coffee and herbal teas are especially fast-growing categories in terms of volume…

In Canada, there is a great deal of competition in coffee, especially as players seek to make their products more sustainable amongst an increasingly informed population that cares about the social and environmental impacts of their consumption. As a…

Sweet spreads, often criticised for their high sugar content in products such as chocolate spreads, jams, preserves, and nut- or seed-based spreads, are undergoing a transformation. Companies are actively working to change the perception that these…

The segment of sauces, dips, and condiments is experiencing robust value growth, primarily fuelled by aggressive new product development activities conducted throughout the year. Manufacturers are introducing consumers to innovative products, with a…

The Canadian food market is experiencing a boost in meals and soups, primarily due to the surge in new product development activities. Canada's ambitious immigration programme, which has welcomed a substantial number of newcomers, has created a…

Edible oils are currently experiencing one of the most significant price increases within the food group. The surging prices have raised concerns among consumers, prompting some to reduce their consumption. These price hikes, combined with growing…

In 2023, the Canadian cooking ingredients and meals market is influenced by several key factors that are shaping the industry landscape. Firstly, food inflation has had a significant impact on the market, and Canada has been experiencing some of the…

Store cards is recording only low growth in Canada in 2023, for several reasons. A glaring limitation lies in store cards’ narrowed reward horizons, compounded by a restricted usability across disparate retail chains. This inherent constriction has…

Pre-paid cards is seeing continued robust rises across all metrics in Canada in 2023, with growth in some areas outshining that of 2022. This is in large part thanks to a wave of innovation from card issues that is redefining the landscape. One of…

In the wake of Covid-19 there was a notable shift away from cash transactions, while in 2023 (as in 2022) the retail value of personal cash transactions is rising rapidly. However, the surge has been fuelled by the inflation surges of 2022 and 2023.…

Canada's labour force shortage has placed mounting pressure on smaller businesses. Traditional checkouts are giving way to efficiency as s retailers scramble to optimise checkout speeds, and there is a growing trend of merchants leaning into…

In the latter half of 2022, Canada opened its doors, discarding travel restrictions and welcoming a surge of new students and workers from overseas. Canada's financial institutions greeted these newcomers with a generous $2,000 credit card limit, and…

Canada's credit landscape in 2023 is showing rises in lending, with more Canadians gaining access to lending products via traditional financial institutions and private lenders. At the same time, as the cost of living bears down on Canadians, thanks…

In 2023 the Bank of Canada has tweaked its prime interest rate several times. The impact on the housing market has been a rise in household mortgage debt. Consumers with variable rate mortgages or on the cusp of renewals have been struck especially…

Growth continues to slow for charge cards in Canada in 2023, with the category’s relevance fading rapidly. One reason is lack of availability, with American Express morphing many of its charge cards into the realm of traditional credit cards. For the…

This briefing examines how the pharmaceuticals and medical equipment industry is performing globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size,…

In 2023, Canada faces the challenge of record-high food inflation, with the nation experiencing the highest food inflation rates in years, as evidenced by soaring food prices despite a general decline in overall inflation. This price surge…

Despite reaching record high price levels, the rice, pasta, and noodles category has experienced a modest dip in value sales. Consumers are becoming increasingly mindful of their dietary choices and are reducing their carbohydrate intake, opting for…

The relentless surge in food prices, driven by hyperinflation in 2022 and 2023, is reshaping the shopping habits of many Canadians. A considerable number of consumers are tightening their belts across various product categories, including meat. The…

Processed fruits and vegetables are experiencing an increase in value growth, primarily driven by rising prices. The years 2022 and 2023 witnessed some of the sharpest price hikes for fruits and vegetables. This inflationary trend has also impacted…

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…

Womenswear continues to experience both value and volume growth in 2023, building on significant gains from the previous year. The first half of 2023 witnessed robust sales as both consumers and the economy recovered from the pandemic's impact.…

Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…

Menswear witnesses moderate value growth in 2023, following exceptional gains recorded in the previous year. The first half of 2023 saw robust sales as both consumers and the economy continued to rebound from the pandemic's impact. Canada's later…

Jeans witness robust value gains in 2023, building on significant growth in the previous year. However, volume sales experience a subdued performance as consumers prioritise essentials and value due to high inflation rates, particularly impacting…

Sheer hosiery experiences a solid increase in 2023, rebounding from a slight dip in 2022. The growth gains momentum as employees transition back to the workplace under hybrid or back-to-the-workplace models. Unlike 2022, where remote work policies…

Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…

Childrenswear experiences solid value growth in 2023, continuing its recovery from the previous year. However, volume growth diminishes due to inflationary pressures, prompting consumers to focus on essentials. Back-to-school shopping in 2023, a…

In 2023, apparel and footwear sustained its growth trajectory, building on the momentum generated in the robust year of 2022. The first half of 2023 witnessed accelerated expansion as consumers actively engaged in refreshing and upgrading their…

Mask demand experiences a significant decrease in 2023 following the conclusion of most public mask mandates in 2022. Remaining mandates, including those in public areas of hospitals in Canada, also have come to an end in 2023. With declining…

The transportation industry is undergoing a paradigm shift away from fossil fuels amid growing global pressures to reduce carbon emissions. The report assesses the market for EV batteries and essential metals such as lithium and cobalt and points out…

The number of households is set to increase moderately in Canada over 2022-2027, with single person households remaining the leading household type. In 2022, household spending was affected by inflation, which stood at 6.8%, increasing living costs.…

This report provides insights into product innovation in Canada, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

The briefing examines how the chemical products industry is performing globally and in the largest countries in terms of chemical products output. The report also provides data for production, market size, imports, exports, industry costs, industry…

The briefing examines how the information and communications (ICT) industry is performing globally and in the largest countries in terms of ICT output. The report also provides data for turnover, market size, industry costs, industry profitability…

The briefing examines how the hotels and restaurants industry is performing globally and in the largest countries in terms of hotels and restaurants output. The report also provides data for production, market size, imports, exports, industry costs,…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

The briefing examines how the furniture industry is performing globally and in the largest countries in terms of furniture output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…

2022 marked a year of mobility recovery in Canada. While light vehicle sales faced a slight decline amidst supply chain challenges and economic headwinds, other sectors like electric and alternative fuel vehicles demonstrated robust growth. Shared…