Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, oral care experienced robust growth fuelled by sustained consumer interest in self-care and heightened awareness of hygiene's crucial role in overall wellbeing. While volumes lagged behind value in most categories due to inflation-induced…
Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…
Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was…
In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…
Jewellery saw healthy growth in 2023, fuelled by growth in costume and fine jewellery, as consumers continued to transition to post-pandemic norms following the rollback of COVID-19 restrictions. International and domestic brands continued to expand…
The year 2023 saw a notable downturn in the sales of refrigeration appliances, primarily influenced by the sluggish state of the housing market. This downturn marked a continuation of the negative trend observed in 2022. Despite the decline in volume…
Microwave sales in Canada witnessed a decline in volume sales growth throughout 2023, marking a continued correction from the heightened sales experienced earlier in the pandemic. This decline is consistent with the trend observed in the previous…
In 2023, cider/perry in Canada continued its downward trajectory. Although some growth was brought on by the on-trade sector, the off-trade segment saw a significant decline. The category struggled due to a lack of new product launches and faced…
KioSoft launched KioVend vending machines in Canada in 2023, offering a wide range of ready-to-use snacks and drinks. While most vending machines are sold by aggregators who rely on third parties for payments, KioVend controls all aspects of its…
In 2023, value sales of retail tissue in Canada recorded steady growth. The country’s annual inflation rate settled around 3.1%, a much steadier adjustment than the 40-year high of 6.8% that it witnessed in 2022, according to the Consumer Price…
Direct selling continued to face the challenge of digitalisation in Canada in 2023. Towards the end of the review period, many direct selling companies leveraged online platforms and tools to showcase their products and services to customers, who…
In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…
While overall inflation in Canada has eased somewhat in 2024, food inflation remains high, impacting snacks as a product area as a whole. Sugar confectionery, gum, and sweet biscuits have been among the hardest hit areas. Additionally, historically…
Eyewear in Canada is witnessing a resurgence across all categories in 2024, following a year of mixed performance in 2023. While 2023 saw robust growth in contact lenses and spectacles, driven partly by pandemic-induced factors as consumers caught up…
Home improvement in Canada experienced a marginal contraction in value sales in 2023 at constant 2022 prices, despite registering marginal growth in current value terms. The subcategory performance varied, with areas like bathroom and sanitaryware…
Sunscreen experienced robust growth in 2023, following a surge in demand driven by travel in the previous year. While volume growth normalised after the travel-driven spike in 2022, sunscreen sales continued to soar, primarily led by value due to…
Skin care experienced robust growth in 2023, following a strong performance in 2022. This growth was primarily led by value, as price increases and premiumisation prompted consumers to be more selective in their purchases, seeking out products that…
The retail market in Canada showed remarkable resilience and growth in 2023, despite the challenges posed by the enduring impact of the COVID-19 crisis, the high rate of inflation, and supply chain disruptions. Canadian consumers continued to spend…
Polishes experienced retail value growth in 2023, driven by price increases, which challenged retail volume sales and led to a volume decline. Shoe polish saw the weakest decline in 2023, with consumers returning to workplaces following COVID-19 and…
Savoury snacks in Canada is experiencing a slowdown in value growth in 2024. However, volume growth remains strong, indicating a rise in demand as prices stabilise after a period of inflation. Savoury snacks are increasingly viewed as a healthier…