Canada

Growing health awareness is leading parents to opt for healthier baby food, particularly snacks. Snacking items are also experiencing an uptick in demand due to the higher number of working mothers seeking high-quality, healthy snacks for their…

Wound care is projected to post by far its fastest retail volume growth rate of the review period in 2023, as well as its highest retail value (constant 2023 prices) growth since 2020. The category performance has benefited from the lifting of…

Having witnessed spikes in retail volume sales due to heightened awareness of the importance of health with the onset of the Coronavirus (COVID-19) pandemic, dietary supplements continues to stabilise in 2023. Probiotics supplements are set to…

In October 2022, the Canadian government removed all remaining COVID-19 related travel restrictions This led to strong growth of inbound and outbound travel, with this trend continuing into 2023. Household savings are high thanks to severely reduced…

With the continuous increase in inflation and uncertainty around the timeframe for economic recovery, travellers are paying close attention to how much they are spending on their holidays. Travellers are keeping a close eye on special airline deals,…

Pre-paid cards is seeing continued robust rises across all metrics in Canada in 2023, with growth in some areas outshining that of 2022. This is in large part thanks to a wave of innovation from card issues that is redefining the landscape. One of…

Paediatric cough/cold remedies is projected to deliver further strong retail volume and value (constant 2023 prices) growth in 2023. The growth in demand for these products is informed by the supply shortages of paediatric cold and flu remedies in…

Alcoholic drinks packaging declined in the retail channel, increased in the foodservice channel and saw only minimal growth overall in Canada in 2022. While shifting consumer preferences towards premium and craft beverages have been seen in recent…

The Canadian food market is experiencing a boost in meals and soups, primarily due to the surge in new product development activities. Canada's ambitious immigration programme, which has welcomed a substantial number of newcomers, has created a…

In 2023, the growth trajectory of plant-based dairy exhibits a stabilisation in comparison to 2022, while overall demand remains robust. The appeal of plant-based dairy products remains consistent, fuelled by a confluence of factors, including…

In 2023, apparel and footwear sustained its growth trajectory, building on the momentum generated in the robust year of 2022. The first half of 2023 witnessed accelerated expansion as consumers actively engaged in refreshing and upgrading their…

Most herbal/traditional categories are expected to see decreases in retail volume sales over 2023, although this comes on the back of strong growth in the wake of the Coronavirus (COVID-19) crisis earlier in the review period. In 2023, the market…

Other hot drinks is dominated by chocolate-based flavoured powder drinks, which accounted for more than 95% of volume sales in the category in 2023.

Following a brief surge during the pandemic years, drinking milk products have resumed their downward trajectory, persisting throughout 2023. The consumption of drinking milk continues to decline, primarily due to increased mobility. Furthermore, the…

Butter and spreads growth remains stagnant in 2023. The category is facing one of the steepest price increases, as inflation reaches a record high. Although the overall Canadian Consumer Price Index (CPI) experienced a decline in the early months of…

Sweet biscuits, snack bars, and fruit snacks are experiencing a deceleration in value growth in 2024. Inflationary pressures are impacting certain products, such as sweet biscuits and dried fruits. However, the most significant factor hindering…

From 2023, vape stores in Quebec are unable to sell flavoured products. They can only sell tobacco or flavourless e-vapour sticks. Volume sales of E-vapour products have declined by up to 70% in this region following the introduction of these…

The away-from-home adult incontinence market in Canada is experiencing a mixed landscape. On one hand, continuous growth is expected in the 65+ age demographic in Canada through the forecast period, with Canadians 65+ expected to exceed 9 million by…

Processed fruits and vegetables are experiencing an increase in value growth, primarily driven by rising prices. The years 2022 and 2023 witnessed some of the sharpest price hikes for fruits and vegetables. This inflationary trend has also impacted…

Premium and luxury cars is set to see current value growth of 6% to total CAD14.8 billion in 2023. This growth is as a result of elevated demand from higher-income consumers exhibiting resilience in the face of macroeconomic challenges. Wealth…