Canada

In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…

Jewellery saw healthy growth in 2023, fuelled by growth in costume and fine jewellery, as consumers continued to transition to post-pandemic norms following the rollback of COVID-19 restrictions. International and domestic brands continued to expand…

The year 2023 saw a notable downturn in the sales of refrigeration appliances, primarily influenced by the sluggish state of the housing market. This downturn marked a continuation of the negative trend observed in 2022. Despite the decline in volume…

Microwave sales in Canada witnessed a decline in volume sales growth throughout 2023, marking a continued correction from the heightened sales experienced earlier in the pandemic. This decline is consistent with the trend observed in the previous…

Savoury snacks in Canada is experiencing a slowdown in value growth in 2024. However, volume growth remains strong, indicating a rise in demand as prices stabilise after a period of inflation. Savoury snacks are increasingly viewed as a healthier…

Ice cream, as a product area, in Canada is experiencing a slowdown in value growth in 2024, despite a slight increase in unit prices. Consumer demand for this frozen treat seems to be melting away for several reasons. One contributing factor is the…

Flexible packaging continues to be the dominant packaging in confectionery, with flexible plastic the main individual pack type thanks to its strong position in chocolate confectionery. Flexible plastic is also the most-used pack type for sugar…

Tobacco in Canada is undergoing significant structural changes with traditional cigarettes losing ground due to declining smoking rates and the switch to alternative vaping products. Cigarette production witnessed a significant decrease in 2023 with…

In 2023, Canada saw a significant decline in the production of traditional cigarettes, with January marking the third lowest monthly production on record. This decrease in production capacity in the tobacco manufacturing industry marks part of the…

In 2023, video games in Canada experienced marginal growth following a decline in 2022 driven by the post-pandemic environment. While video games hardware witnessed volume declines, video games software, particularly digital formats, saw positive…

Homewares in Canada faced challenges in 2023, witnessing a decline in value sales due to supply chain disruptions and inflationary pressures. Global events, such as Russia's invasion of Ukraine and ongoing COVID-19 restrictions in China, led to stock…

Dog food in Canada, as in many developed markets, is informed by strong pet humanisation trends. With more and more owners treating their dogs as members of the family, rather than as domestic animals, the category is seeing a widening range of food…

As in dog food, the trend towards premium and natural offerings continued in cat food in Canada at the end of the review period. Owners increasingly look for high-quality, whole-food ingredients and specialised diets for their cats. Importantly, they…

Cannabis sales growth is being driven by adult-use cannabis, with a growing user base linked to the illicit market, growing social acceptance and fair pricing. Heightened consumer stress as a result for inflation is also encouraging growing use,…

Consumer appliances continued to exhibit a corrective phase throughout 2023, stemming from the heightened sales witnessed during the pandemic, attributed to prolonged home isolation due to COVID-19 policies and a robust housing market. This…

While overall inflation in Canada has eased somewhat in 2024, food inflation remains high, impacting snacks as a product area as a whole. Sugar confectionery, gum, and sweet biscuits have been among the hardest hit areas. Additionally, historically…

Eyewear in Canada is witnessing a resurgence across all categories in 2024, following a year of mixed performance in 2023. While 2023 saw robust growth in contact lenses and spectacles, driven partly by pandemic-induced factors as consumers caught up…

Home improvement in Canada experienced a marginal contraction in value sales in 2023 at constant 2022 prices, despite registering marginal growth in current value terms. The subcategory performance varied, with areas like bathroom and sanitaryware…

Sunscreen experienced robust growth in 2023, following a surge in demand driven by travel in the previous year. While volume growth normalised after the travel-driven spike in 2022, sunscreen sales continued to soar, primarily led by value due to…

Skin care experienced robust growth in 2023, following a strong performance in 2022. This growth was primarily led by value, as price increases and premiumisation prompted consumers to be more selective in their purchases, seeking out products that…