Canada

Deodorants experienced robust growth in 2023, primarily propelled by inflationary price increases, contributing to the expansion of retail value. Despite this, volumes decreased across categories as demand normalised following the economic reopening…

Supermarkets players in Canada faced some notable challenges in 2023, such as rising prices, a potential recession, high levels of uncertainty, and supply chain disruptions. These factors continue to test the loyalty of Canadian consumers, many of…

Following the high inflation in 2022, Canada experienced a slight alleviation in 2023, with inflation subsiding to more usual levels. However, residual effects of increased living costs persisted, restraining consumer spending. Despite these…

Toilet care experienced healthy growth in retail value terms in 2023, primarily driven by high inflation and rising prices. As such, while retail value rose, retail volume sales struggled, posting a decline in all product areas. Consumers have…

In 2023, retail value growth was higher than retail volume growth, driven by increased price points. Rising prices created price-conscious consumers who engaged in value-seeking practices. This included strategic buying during sales, relying more…

Dishwashing experienced strong retail value growth in 2023, driven primarily by price increases, with retail volume sales challenged. However, value growth was also supported by Canadians continuing to cook most of their own meals, with rising prices…

Despite the initial growth spurt in 2024, the gum category experienced a significant slowdown in sales later in the year in Canada. This shift can be attributed to a decline in consumer interest, as preferences veer towards healthier snacking…

Wine in Canada performed slightly better during 2023 than during the review period; however, the overall growth remained flat. The category continued to face headwinds from other alcoholic beverages such as RTDs and spirits, which gained popularity,…

RTDs remain the top performer in alcoholic drinks, driven by strong consumer demand. Though a relatively small segment, RTDs are experiencing explosive growth, particularly among Generation Z. This demographic embraces innovative flavours, prompting…

Alcoholic drinks in Canada in 2023 presented a mixed picture. While overall volume growth remained modest, strong performances by Ready-to-Drink (RTD) beverages and non-alcoholic drinks masked a decline in traditional alcoholic beverage consumption.…

In 2023, the pack type share of HDPE bottles continued to increase for goat milk packaging. HDPE is a food-safe plastic that does not leach harmful chemicals into the products it holds. This helps maintain the freshness and quality of dairy products…

Sunglasses in Canada resumed value growth in the first months of 2024 after experiencing a decline in 2023. This decline was primarily attributed to a normalisation of sales following a robust travel-induced recovery in 2022. Additionally, consumers…

2024 has seen a return to normalised growth for spectacles in Canada, following a strong 2023, which has been benefitting from the tailwind of consumers returning to workplaces and engaging in out-of-home activities after public COVID-19 safety…

The pet humanisation trend is also evident in pet products in Canada. Thus, pet-friendly home décor continued to gain popularity towards the end of the review period. As more owners view their pets as valued family members, they are more inclined to…

Depilatories witnessed gains in value growth in 2023, primarily fuelled by price increases as consumers shifted towards self-care and at-home treatments in lieu of spa and salon visits. This trend was spurred by increases in the cost of living,…

Convenience retailers in Canada faced a challenging environment in 2023. The COVID-19 crisis and subsequent high rates of inflation have made consumers more conscious of their spending and more likely to shop around for the best deals. In this…

In 2023, retail value grew on the surface care landscape due to inflation-driven price increases. These rises challenged volume sales, leading to an overall retail volume decline, further driven by consumers using fewer products as they transitioned…

Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant…

In 2023, personal accessories saw robust current value growth, building on the strong recovery observed in 2022 as COVID-19 safety restrictions were lifted. In particular, the first half of 2023 saw local consumers update and enhance their personal…

Spirits continued to show healthy growth in 2023, driven by strong performances in categories like tequila, vodka, and non-alcoholic spirits. The increasing demand for high-quality and innovative products fuelled significant new product development…