Canada

Womenswear continues to experience both value and volume growth in 2023, building on significant gains from the previous year. The first half of 2023 witnessed robust sales as both consumers and the economy recovered from the pandemic's impact.…

Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…

Consumer demand has clearly shifted away from manufactured consumer goods towards experiences and services in Canada. Due to this, experiential luxury is set to see current value growth of 13% to total CAD1.5 billion in 2023. Sales have been boosted…

Dermatologicals is projected to continue to see positive, if slow, retail value (constant 2023 prices) growth in 2023. However, after posting robust retail volume gains in 2021 and 2022, most categories are projected to see declines in retail volume…

Systematic analgesics is expected to register positive retail value (constant 2023 prices) growth over 2023, after a spike in 2022 driven by very strong demand for paediatric analgesics, as well as fast demand for adult pain relief, as respiratory…

In 2023, mass beauty and personal care in Canada witnessed robust growth fuelled by a consumer focus on self-care, health, and wellbeing. In the face of stress induced by the lingering effects of the pandemic and economic turbulence stemming from…

Sports drinks saw overall positive growth in retail volume sales in 2023. With the pandemic behind them, the everyday lives of Canadians have become more mobile. As such, sports drinks benefit from increased outdoor activities and gym training…

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

Sheer hosiery experiences a solid increase in 2023, rebounding from a slight dip in 2022. The growth gains momentum as employees transition back to the workplace under hybrid or back-to-the-workplace models. Unlike 2022, where remote work policies…

2022 marked a year of mobility recovery in Canada. While light vehicle sales faced a slight decline amidst supply chain challenges and economic headwinds, other sectors like electric and alternative fuel vehicles demonstrated robust growth. Shared…

Eye care is projected to post positive retail value (constant 2023 prices) growth in 2023. While moderate, growth is expected to be higher than in the previous years of the review period, partly due to strong unit price increases. Meanwhile, in…

Due to factors like recyclability and functional design, folding cartons continue to gain pack type share in frozen ready meals in Canada, having already become the most popular packaging format in the category over the review period, just ahead of…

In 2023, the overall growth in retail value sales for traditional toys and games in Canada saw a decline, reflecting the impact of inflation on consumer spending habits. Categories like games and puzzles, which experienced a surge in demand during…

Connected watches sustained their growth trajectory in 2023, boosting the performance of the entire category, which otherwise saw modest current value growth and volume decline. Smart wearables performed well thanks to their advanced features and…

In off-trade volume terms, RTD tea recorded a healthier performance in 2023 than during the previous year of review. This reflects the appeal of RTD tea among younger Canadians, who consider it a healthier alternative to carbonates and sugary juices.…

In 2023, tea continues to benefit from being perceived as a healthy beverage with many benefits, such as boosting immunity or supporting digestive health. As health awareness rises, more consumers are reducing their coffee consumption and…

In 2023 the Bank of Canada has tweaked its prime interest rate several times. The impact on the housing market has been a rise in household mortgage debt. Consumers with variable rate mortgages or on the cusp of renewals have been struck especially…

Growth continues to slow for charge cards in Canada in 2023, with the category’s relevance fading rapidly. One reason is lack of availability, with American Express morphing many of its charge cards into the realm of traditional credit cards. For the…

Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…