Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023 the Bank of Canada has tweaked its prime interest rate several times. The impact on the housing market has been a rise in household mortgage debt. Consumers with variable rate mortgages or on the cusp of renewals have been struck especially…
Growth continues to slow for charge cards in Canada in 2023, with the category’s relevance fading rapidly. One reason is lack of availability, with American Express morphing many of its charge cards into the realm of traditional credit cards. For the…
Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…
Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…
Menswear witnesses moderate value growth in 2023, following exceptional gains recorded in the previous year. The first half of 2023 saw robust sales as both consumers and the economy continued to rebound from the pandemic's impact. Canada's later…
Childrenswear experiences solid value growth in 2023, continuing its recovery from the previous year. However, volume growth diminishes due to inflationary pressures, prompting consumers to focus on essentials. Back-to-school shopping in 2023, a…
Other dairy products, encompassing chilled and shelf stable desserts, coffee whiteners, condensed and evaporated milk, and cream, as well as fromage frais and quark, exhibit commendable performance during 2022 and 2023. Despite sustained price…
Canadian consumers have resumed pre-pandemic lifestyles, with COVID-19 restrictions lifted fully in mid-2022. The return to hectic, out-of-home lifestyles fosters unhealthy diets and irregular eating habits and increases sales for digestive remedies,…
Retail volume sales of televisions saw an uptick in 2023 as consumers started to replace their older models. With the rate of inflation having eased from its peak in the summer of 2022, Canadians gradually returned to spending money on discretionary…
Canada’s political stability and solid economic freedom form the foundations for strong private sector development. The economy will slow in the short term, whilst the country remains prone to global commodity price changes and is overly reliant on a…
In 2023, beauty specialists and pharmacies drove growth in overall health and beauty specialist retailers in Canada. Beauty specialists continued to benefit from the post-COVID-19 surge in demand. With the channel already exceeding pre-pandemic sales…
Appliances and electronics specialists worked to adapt to changing market conditions in Canada in 2023. When shopping for appliances and electronics, consumers are demanding fast and efficient service, both online and in-store. Retailers are adopting…
Post-COVID-19, more Canadians have resumed work outside of the home and begun partaking in social and outdoor activities again. This has led to a decline in retail volume sales of soft drinks, except in the case of impulse-driven, single-serve…
Energy drinks received a setback in the summer of 2023 when the Canadian government recalled more than 20 popular brands, including Monster, Prime, Celsius and Sting, during the peak season for energy drink consumption. The brands were recalled…
In Canada, there is a great deal of competition in coffee, especially as players seek to make their products more sustainable amongst an increasingly informed population that cares about the social and environmental impacts of their consumption. As a…
In the latter half of 2022, Canada opened its doors, discarding travel restrictions and welcoming a surge of new students and workers from overseas. Canada's financial institutions greeted these newcomers with a generous $2,000 credit card limit, and…
Personal luxury is set to see current value growth of 6% in 2023 to total CAD11.4 billion. Growth is being supported by strong performances from leading brand providers, such as Michael Kors Canada Holdings Ltd, Canada Goose Holdings Inc and L’Oréal…
Retail value sales of luxury goods in Canada are set to rise by 7% in 2023 in current terms to total CAD30.7 billion. There is a clear focus on recovery post-lockdown, with luxury shoppers keen to indulge in activities that may have been off limits…
Canadians continue to have a good appetite for travel with many determined to resume their travel activities after the government removed all COVID-19 restrictions in the second half of 2022. As a result, the travel industry is expected to continue…
Digital cameras continued their downward spiral in 2023, as smartphones served the needs of most casual and amateur photographers. Most consumers are satisfied with the quality and features of smartphone cameras, alongside their convenience,…