Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Systematic analgesics is expected to register positive retail value (constant 2023 prices) growth over 2023, after a spike in 2022 driven by very strong demand for paediatric analgesics, as well as fast demand for adult pain relief, as respiratory…
Due to factors like recyclability and functional design, folding cartons continue to gain pack type share in frozen ready meals in Canada, having already become the most popular packaging format in the category over the review period, just ahead of…
In 2023, the overall growth in retail value sales for traditional toys and games in Canada saw a decline, reflecting the impact of inflation on consumer spending habits. Categories like games and puzzles, which experienced a surge in demand during…
Connected watches sustained their growth trajectory in 2023, boosting the performance of the entire category, which otherwise saw modest current value growth and volume decline. Smart wearables performed well thanks to their advanced features and…
In off-trade volume terms, RTD tea recorded a healthier performance in 2023 than during the previous year of review. This reflects the appeal of RTD tea among younger Canadians, who consider it a healthier alternative to carbonates and sugary juices.…
In 2023, tea continues to benefit from being perceived as a healthy beverage with many benefits, such as boosting immunity or supporting digestive health. As health awareness rises, more consumers are reducing their coffee consumption and…
In 2023 the Bank of Canada has tweaked its prime interest rate several times. The impact on the housing market has been a rise in household mortgage debt. Consumers with variable rate mortgages or on the cusp of renewals have been struck especially…
Growth continues to slow for charge cards in Canada in 2023, with the category’s relevance fading rapidly. One reason is lack of availability, with American Express morphing many of its charge cards into the realm of traditional credit cards. For the…
Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…
Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…
Menswear witnesses moderate value growth in 2023, following exceptional gains recorded in the previous year. The first half of 2023 saw robust sales as both consumers and the economy continued to rebound from the pandemic's impact. Canada's later…
Childrenswear experiences solid value growth in 2023, continuing its recovery from the previous year. However, volume growth diminishes due to inflationary pressures, prompting consumers to focus on essentials. Back-to-school shopping in 2023, a…
Canadian consumers have resumed pre-pandemic lifestyles, with COVID-19 restrictions lifted fully in mid-2022. The return to hectic, out-of-home lifestyles fosters unhealthy diets and irregular eating habits and increases sales for digestive remedies,…
Jeans witness robust value gains in 2023, building on significant growth in the previous year. However, volume sales experience a subdued performance as consumers prioritise essentials and value due to high inflation rates, particularly impacting…
Wound care is projected to post by far its fastest retail volume growth rate of the review period in 2023, as well as its highest retail value (constant 2023 prices) growth since 2020. The category performance has benefited from the lifting of…
Having witnessed spikes in retail volume sales due to heightened awareness of the importance of health with the onset of the Coronavirus (COVID-19) pandemic, dietary supplements continues to stabilise in 2023. Probiotics supplements are set to…
In October 2022, the Canadian government removed all remaining COVID-19 related travel restrictions This led to strong growth of inbound and outbound travel, with this trend continuing into 2023. Household savings are high thanks to severely reduced…
With the continuous increase in inflation and uncertainty around the timeframe for economic recovery, travellers are paying close attention to how much they are spending on their holidays. Travellers are keeping a close eye on special airline deals,…
2023 saw significant movement within dairy products and alternatives in Canada, as brands of both dairy and plant-based alternatives competed on all fronts for consumers. Inflation has been placing continuous pressure on dairy’s profitability in…
Following the COVID-19 pandemic, many Canadian consumers continued to cook at home throughout 2023, and as people strive for greater wellbeing they are particularly conscientious of what they consume. Cooking ingredients are under scrutiny from both…