Canada

The growth of skin care packaging in Canada can be attributed to an increasing demand for skin care products as Canadians place a greater emphasis on self-care and wellness. This has led to a greater need for packaging solutions that accommodate the…

Canada’s political stability and solid economic freedom form the foundations for strong private sector development. The economy will slow in the short term, whilst the country remains prone to global commodity price changes and is overly reliant on a…

Alcoholic drinks packaging declined in the retail channel, increased in the foodservice channel and saw only minimal growth overall in Canada in 2022. While shifting consumer preferences towards premium and craft beverages have been seen in recent…

After and unprecedented resurgence in travel in the second half of 2022 and throughout 2023, following the deep collapse of the industry during the pandemic, airlines aim to provide the very best customer service experience in the safest environment…

With the continuous increase in inflation and uncertainty around the timeframe for economic recovery, travellers are paying close attention to how much they are spending on their holidays. Travellers are keeping a close eye on special airline deals,…

Benefiting most from lifted COVID-19 restrictions in 2023 are hotels based in leisure-focused destinations and resort areas. Pent-up demand for leisure travel is driving recovery in lodging, with hotels in resorts providing outdoor activities doing…

In October 2022, the Canadian government removed all remaining COVID-19 related travel restrictions This led to strong growth of inbound and outbound travel, with this trend continuing into 2023. Household savings are high thanks to severely reduced…

Canadians continue to have a good appetite for travel with many determined to resume their travel activities after the government removed all COVID-19 restrictions in the second half of 2022. As a result, the travel industry is expected to continue…

Systematic analgesics is expected to register positive retail value (constant 2023 prices) growth over 2023, after a spike in 2022 driven by very strong demand for paediatric analgesics, as well as fast demand for adult pain relief, as respiratory…

In 2023, still relatively high inflation continues to impact prices of essentials, such as groceries, as well as consumer health products, including OTC remedies, vitamins and dietary supplements and sports nutrition. However, consumer demand remains…

Cough and cold remedies/products are expected to enjoy demand in 2023. However, the shortages of cough and cold medicines, which provided a consistent disruption in 2022, lingered in 2023. Against this background, manufacturers have struggled to keep…

Dermatologicals is projected to continue to see positive, if slow, retail value (constant 2023 prices) growth in 2023. However, after posting robust retail volume gains in 2021 and 2022, most categories are projected to see declines in retail volume…

Having witnessed spikes in retail volume sales due to heightened awareness of the importance of health with the onset of the Coronavirus (COVID-19) pandemic, dietary supplements continues to stabilise in 2023. Probiotics supplements are set to…

Canadian consumers have resumed pre-pandemic lifestyles, with COVID-19 restrictions lifted fully in mid-2022. The return to hectic, out-of-home lifestyles fosters unhealthy diets and irregular eating habits and increases sales for digestive remedies,…

Eye care is projected to post positive retail value (constant 2023 prices) growth in 2023. While moderate, growth is expected to be higher than in the previous years of the review period, partly due to strong unit price increases. Meanwhile, in…

Most herbal/traditional categories are expected to see decreases in retail volume sales over 2023, although this comes on the back of strong growth in the wake of the Coronavirus (COVID-19) crisis earlier in the review period. In 2023, the market…

NRT smoking cessation aids is projected to see positive retail value (constant 2023 prices) growth over 2023. While retail volume sales are set to decline, partly due to maturity in 2023, following the registering of significant growth earlier in the…

Paediatric cough/cold remedies is projected to deliver further strong retail volume and value (constant 2023 prices) growth in 2023. The growth in demand for these products is informed by the supply shortages of paediatric cold and flu remedies in…

Sleep aids is projected to post fast retail volume growth over 2023. The category saw spikes in demand in 2020 and 2021 as the stress and anxiety of the Coronavirus (COVID-19) pandemic increased the incidence of sleep disorders or complaints. While…

Sports nutrition suffered from the outbreak of the Coronavirus (COVID-19) pandemic in Canada in 2020. Access to key distribution formats for sports nutrition products, such as gym/fitness centres and specialist retailers, was heavily affected as…

Retail volume sales are expected to decline across single vitamins over 2023; at a faster rate than in 2022 as unit prices rise amid an inflationary climate. Even vitamin C, which maintained at least a slight increase in retail volume growth in 2022,…

Meal replacement is set to see a much bigger drop in retail volume sales in 2023, compared with the strong decreases recorded over 2020-2022. Meal replacement struggles to gain traction as above-average inflation rates and rising prices force…

Wound care is projected to post by far its fastest retail volume growth rate of the review period in 2023, as well as its highest retail value (constant 2023 prices) growth since 2020. The category performance has benefited from the lifting of…

Growing health awareness is leading parents to opt for healthier baby food, particularly snacks. Snacking items are also experiencing an uptick in demand due to the higher number of working mothers seeking high-quality, healthy snacks for their…

Butter and spreads growth remains stagnant in 2023. The category is facing one of the steepest price increases, as inflation reaches a record high. Although the overall Canadian Consumer Price Index (CPI) experienced a decline in the early months of…

Cheese consumption continues to rise in Canada, leading to an enhancement in overall sales both in terms of value and volume. Effective trade agreements have facilitated the availability of a wide variety of cheese from countries including the US and…

The Canadian landscape has been marked by its highest levels of inflation in recent years. Particularly notable are the food price increases that reached unprecedented heights in 2022, and this trend has carried over into 2023. These fluctuations…

Following a brief surge during the pandemic years, drinking milk products have resumed their downward trajectory, persisting throughout 2023. The consumption of drinking milk continues to decline, primarily due to increased mobility. Furthermore, the…

Other dairy products, encompassing chilled and shelf stable desserts, coffee whiteners, condensed and evaporated milk, and cream, as well as fromage frais and quark, exhibit commendable performance during 2022 and 2023. Despite sustained price…

In 2023, the growth trajectory of plant-based dairy exhibits a stabilisation in comparison to 2022, while overall demand remains robust. The appeal of plant-based dairy products remains consistent, fuelled by a confluence of factors, including…

Despite a deceleration in inflation that led to lower prices and consequently slowed value growth, yoghurt and sour milk products continue to demonstrate a respectable performance in 2023. The category benefits from substantial consumption due to its…

Consumer demand has clearly shifted away from manufactured consumer goods towards experiences and services in Canada. Due to this, experiential luxury is set to see current value growth of 13% to total CAD1.5 billion in 2023. Sales have been boosted…

Fine wines/Champagne and spirits is set to grow by 9% in current value terms to reach CAD3.0 billion in 2023 with sales boosted by a strong consumer appetite for experiences and enjoyment after the pandemic. Socialising over a drink with friends…

Retail value sales of luxury goods in Canada are set to rise by 7% in 2023 in current terms to total CAD30.7 billion. There is a clear focus on recovery post-lockdown, with luxury shoppers keen to indulge in activities that may have been off limits…

Personal luxury is set to see current value growth of 6% in 2023 to total CAD11.4 billion. Growth is being supported by strong performances from leading brand providers, such as Michael Kors Canada Holdings Ltd, Canada Goose Holdings Inc and L’Oréal…

Premium and luxury cars is set to see current value growth of 6% to total CAD14.8 billion in 2023. This growth is as a result of elevated demand from higher-income consumers exhibiting resilience in the face of macroeconomic challenges. Wealth…

2022 marked a year of mobility recovery in Canada. While light vehicle sales faced a slight decline amidst supply chain challenges and economic headwinds, other sectors like electric and alternative fuel vehicles demonstrated robust growth. Shared…

This report provides insights into product innovation in Canada, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

Mask demand experiences a significant decrease in 2023 following the conclusion of most public mask mandates in 2022. Remaining mandates, including those in public areas of hospitals in Canada, also have come to an end in 2023. With declining…

In 2023, apparel and footwear sustained its growth trajectory, building on the momentum generated in the robust year of 2022. The first half of 2023 witnessed accelerated expansion as consumers actively engaged in refreshing and upgrading their…

Childrenswear experiences solid value growth in 2023, continuing its recovery from the previous year. However, volume growth diminishes due to inflationary pressures, prompting consumers to focus on essentials. Back-to-school shopping in 2023, a…

Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…

Sheer hosiery experiences a solid increase in 2023, rebounding from a slight dip in 2022. The growth gains momentum as employees transition back to the workplace under hybrid or back-to-the-workplace models. Unlike 2022, where remote work policies…

Jeans witness robust value gains in 2023, building on significant growth in the previous year. However, volume sales experience a subdued performance as consumers prioritise essentials and value due to high inflation rates, particularly impacting…

Menswear witnesses moderate value growth in 2023, following exceptional gains recorded in the previous year. The first half of 2023 saw robust sales as both consumers and the economy continued to rebound from the pandemic's impact. Canada's later…

Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…

Womenswear continues to experience both value and volume growth in 2023, building on significant gains from the previous year. The first half of 2023 witnessed robust sales as both consumers and the economy recovered from the pandemic's impact.…

Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

Processed fruits and vegetables are experiencing an increase in value growth, primarily driven by rising prices. The years 2022 and 2023 witnessed some of the sharpest price hikes for fruits and vegetables. This inflationary trend has also impacted…