Canada

Headphones struggled to gain momentum in 2023 as inflationary pressures continued to weigh on discretionary consumer spending, at least during the early part of the year. However TWS earbuds saw modest gains in retail volume terms, as consumers opted…

Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…

Despite the initial growth spurt in 2024, the gum category experienced a significant slowdown in sales later in the year in Canada. This shift can be attributed to a decline in consumer interest, as preferences veer towards healthier snacking…

General merchandise stores continued to tap into changing consumer demand trends in Canada in 2023. High interest rates coupled with a persistently high rate of inflation caused Canadian consumers to change their shopping habits towards the end of…

In 2023, gardening in Canada recorded steady value sales growth. The growing popularity of urban gardening drove the utilisation of space-saving products in Canada's gardening landscape. Throughout 2023, the trend of shrinking living spaces…

With full-service restaurant being a competitive landscape, remaining top of mind among customers is increasingly important. In addition to traditional communication channels, marketing approaches include connecting to consumers through chatbots on…

Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…

Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…

In 2023, the volume growth of food preparation appliances in Canada remained nearly stagnant, with forecasts indicating slow but steady growth through the foreseeable future. The market's value growth in the previous year was primarily due to…

Fine wines/Champagne and spirits is set to grow by 9% in current value terms to reach CAD3.0 billion in 2023 with sales boosted by a strong consumer appetite for experiences and enjoyment after the pandemic. Socialising over a drink with friends…