Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…
With the continuous increase in inflation and uncertainty around the timeframe for economic recovery, travellers are paying close attention to how much they are spending on their holidays. Travellers are keeping a close eye on special airline deals,…
In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…
Beer, despite being the largest alcoholic drink category in Canada, continued to lose popularity in 2023. The country's younger population increasingly moved away from traditional beer, perceiving it as a drink for older generations. The category…
The growth of skin care packaging in Canada can be attributed to an increasing demand for skin care products as Canadians place a greater emphasis on self-care and wellness. This has led to a greater need for packaging solutions that accommodate the…
In 2023, beauty and personal care continued its growth trajectory following a robust recovery in the previous year. Fragrances, colour cosmetics, and skin care led in terms of value sales as Canadians sought out "affordable luxuries" to boost their…
Bath and shower exhibited robust growth in 2023, primarily driven by price escalations as volumes lagged due to consumer retrenchment amidst inflationary pressures and premiumisation. Categories such as liquid soap, considered household staples,…
Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…
In 2023, bags and luggage registered robust growth, with luggage leading the way with double-digit gains as it continued to recover from the impact of the COVID-19 pandemic. Despite higher inflation, Canadians were eager to travel after several years…
Stand-up pouches are the most popular pack type in Canadian baby food, including both plastic pouches and aluminium/plastic pouches. They are viewed as offering a modern look, while being lighter and safer than glass, and enabling infants to feed…