Canada

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant…

In 2023, Canada experienced a surge in the demand for air purifiers driven by widespread wildfires across provinces like Quebec, Ontario, and Nova Scotia. The federal government issued multiple alerts concerning the health hazards of air pollution…

After and unprecedented resurgence in travel in the second half of 2022 and throughout 2023, following the deep collapse of the industry during the pandemic, airlines aim to provide the very best customer service experience in the safest environment…

Alcoholic drinks in Canada in 2023 presented a mixed picture. While overall volume growth remained modest, strong performances by Ready-to-Drink (RTD) beverages and non-alcoholic drinks masked a decline in traditional alcoholic beverage consumption.…

Alcoholic drinks packaging declined in the retail channel, increased in the foodservice channel and saw only minimal growth overall in Canada in 2022. While shifting consumer preferences towards premium and craft beverages have been seen in recent…

Systematic analgesics is expected to register positive retail value (constant 2023 prices) growth over 2023, after a spike in 2022 driven by very strong demand for paediatric analgesics, as well as fast demand for adult pain relief, as respiratory…

Mask demand experiences a significant decrease in 2023 following the conclusion of most public mask mandates in 2022. Remaining mandates, including those in public areas of hospitals in Canada, also have come to an end in 2023. With declining…

In 2023, apparel and footwear sustained its growth trajectory, building on the momentum generated in the robust year of 2022. The first half of 2023 witnessed accelerated expansion as consumers actively engaged in refreshing and upgrading their…

Continuing on from the promising performance of the previous two years, apparel and footwear specialists continued to see growth in Canada in current value terms in 2023. The factors that drove growth in the retail apparel market included the…

Appliances and electronics specialists worked to adapt to changing market conditions in Canada in 2023. When shopping for appliances and electronics, consumers are demanding fast and efficient service, both online and in-store. Retailers are adopting…

The away-from-home adult incontinence market in Canada is experiencing a mixed landscape. On one hand, continuous growth is expected in the 65+ age demographic in Canada through the forecast period, with Canadians 65+ expected to exceed 9 million by…

Despite the prevailing high inflation rates that strained family budgets and escalated the costs of essential commodities such as groceries, the sales of baby and child-specific products remained resilient in 2023. Value growth was primarily…

Growing health awareness is leading parents to opt for healthier baby food, particularly snacks. Snacking items are also experiencing an uptick in demand due to the higher number of working mothers seeking high-quality, healthy snacks for their…

Stand-up pouches are the most popular pack type in Canadian baby food, including both plastic pouches and aluminium/plastic pouches. They are viewed as offering a modern look, while being lighter and safer than glass, and enabling infants to feed…

In 2023, bags and luggage registered robust growth, with luggage leading the way with double-digit gains as it continued to recover from the impact of the COVID-19 pandemic. Despite higher inflation, Canadians were eager to travel after several years…

Retail volume sales of baked goods are contracting in growth as prices continue to soar to record levels. Rising prices are compelling consumers to down trade or turn to discount retailers for their grocery needs, including baked goods. Stores like…

Bath and shower exhibited robust growth in 2023, primarily driven by price escalations as volumes lagged due to consumer retrenchment amidst inflationary pressures and premiumisation. Categories such as liquid soap, considered household staples,…

In 2023, beauty and personal care continued its growth trajectory following a robust recovery in the previous year. Fragrances, colour cosmetics, and skin care led in terms of value sales as Canadians sought out "affordable luxuries" to boost their…

The growth of skin care packaging in Canada can be attributed to an increasing demand for skin care products as Canadians place a greater emphasis on self-care and wellness. This has led to a greater need for packaging solutions that accommodate the…

Beer, despite being the largest alcoholic drink category in Canada, continued to lose popularity in 2023. The country's younger population increasingly moved away from traditional beer, perceiving it as a drink for older generations. The category…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…

With the continuous increase in inflation and uncertainty around the timeframe for economic recovery, travellers are paying close attention to how much they are spending on their holidays. Travellers are keeping a close eye on special airline deals,…

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

Canada boasts high stance in key business and economic rankings thanks to stable macroeconomic environment, rather competitive tax rates, strong financial sector and highly skilled and digitally adept labour force. Moreover, trade landscape in the…

Butter and spreads growth remains stagnant in 2023. The category is facing one of the steepest price increases, as inflation reaches a record high. Although the overall Canadian Consumer Price Index (CPI) experienced a decline in the early months of…

The federal beverage alcohol duty was set to increase by 6.3% on March 2023, which would have forced some bars and restaurants out of business. However, the federal government decided to cap the increase at 2% on April 2023, which will stay in place…

Toronto will remain Canada's most populous city in 2027. Strong internet connectivity will drive 5G adoption and digital transformation. Toronto will continue as the largest consumer market. Ottawa - Gatineau had the highest inflation in 2022, while…

The population increase in Canada from 2021 to 2040 will be driven by positive net migration and natural change, with births outweighing deaths in the country. High living standards and quality healthcare will support ageing, driving growth in the…