Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…
Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…
With full-service restaurant being a competitive landscape, remaining top of mind among customers is increasingly important. In addition to traditional communication channels, marketing approaches include connecting to consumers through chatbots on…
In 2023, gardening in Canada recorded steady value sales growth. The growing popularity of urban gardening drove the utilisation of space-saving products in Canada's gardening landscape. Throughout 2023, the trend of shrinking living spaces…
General merchandise stores continued to tap into changing consumer demand trends in Canada in 2023. High interest rates coupled with a persistently high rate of inflation caused Canadian consumers to change their shopping habits towards the end of…