Market research on the Cannabis industry. Standardised and cross-...
Market research on the Cannabis industry. Standardised and cross-comparable statistics including total market and format sizes, cannabinoid content, distribution and industry trends and sub-category level information
Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these…
The cannabis industry has been evolving in distinct paces around the world, with different dynamics across the CBD, medical and adult-use segments. In such context, it is vital to understand the current and potential consumers in more depth. This…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Cannabis is a global emerging market. This report presents a classification for emerging cannabis markets that allows us to understand the market context and opportunities. The classification is based on several factors and is not exclusionary. We…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…