The consumption of carbonates in Western Europeans countries is undergoing significant developments. This briefing aims to provide a regional outline of consumption at a regional level expanding on Euromonitor’s data. The COVID-19 pandemic worked as an accelerator for trends that were previously slowly impacting the industry. Commitment to responding to consumer preference and needs, in this sense, will make or break major and emerging brands equally in the forecast period.
This report comes in PPT.
Western Europe retains fourth place globally in terms of volume. Growing at a fast pace along with Asia Pacific, and Eastern Europe, performance has been driven by an increase in moments of consumption throughout the region, due to the COVID-19 pandemic.
In Western Europe, the potential for growth remains at a per capita level. Western Europeans do not often consume carbonates on a daily basis, due to growing concerns over health and nutrition. As lower calorie products continue expanding, consumption will grow to achieve a larger part of its potential.
Cola carbonates experienced a more dynamic period than non-cola carbonates in the region, generally showing higher growth rates throughout the review period. Despite this, the renewed appetite for novelty among Western European consumers is expected to benefit the latter in the near future.
While distribution channel shares vary significantly across Western European markets, most countries are experiencing substantial growth of e-commerce, although at differing rates.
Carbonates are also experiencing substantial developments at a legislative level. The growing backlash against sugar has already seen sugar taxes implemented in the UK, Ireland, France and Portugal. The same sentiment is expected to continue impacting the market through restrictions on promotional activity.
Consumption at a top-level analysis is expected to experience minor increases over the forecast period, with the increase in unit prices, and the reduction of multipack size, margins are expected to grow.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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