Sustainability and ethical practices will be increasingly important over the forecast period. This will reflect in a growing demand for locally sourced ingredients, as well as proof of minimising carbon footprints.
Technology will also play an increasing role and will provide opportunities for further personalisation. For instance, an emerging space will be smart feeders that enable portion control, with data potentially collected by wearables.
E-commerce will continue to gain value share, driven by convenience. Consumers appreciate the ability to be able to compare products quickly and easily, while online retailers also generally offer lower prices than bricks and mortar stores, as their operating costs tend to be lower.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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