Cheese

In 2023, cheese is projected to register positive, if more moderate, retail volume growth, stimulated by the marketing investments. In 2022-2023, cheese has witnessed a series of innovative product launches and strategic marketing initiatives aimed…

The cheese sector in Tunisia has been facing challenges due to the presence of illicit trade and smuggled products in 2022 and 2023. Mainly sold in traditional grocery retailers, these smuggled cheese products come from popular brands such as Kraft,…

Retail volumes remain in negative figures in cheese in 2023, while value sales are supported by hikes in unit prices. Indeed, 2022 marked a difficult year for consumers, as they saw consistent monthly unit price increases throughout the year, leading…

Cheese consumption suffered a substantial decline in 2022 as the impact of economic instability, supply chain issues and high inflation affected both players and consumers. Additionally, growth inflated by the pandemic and home consumption resulted…

The changes in consumer behaviour brought about by the inflationary pressures that started in early 2022 resulted in a decline in retail volume sales of cheese in 2022, while current value sales remained positive. In 2023, although a return to retail…