Chile: Consumer Profile

October 2024

Chile’s population is projected to continue growing despite lower birth rates, with growth supported by rising life expectancy. While single person households are seeing a rapid increase, households with children remain the predominant household type. The cost of living crisis restricts the growth of middle class households, while high income inequality leaves the bottom of the pyramid vulnerable. Saving money and cost-conscious purchasing habits remains a top priority for many Chileans.

USD 1,475
Request More Information

Delivery

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Chile report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Chile report answers:

  • How is the consumer mindset in Chile changing? In Chile, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Chile purchase decisions?
  • Where and how do consumers shop in Chile?
  • What health-related activities do consumers in Chile participate in?
  • What megatrends should I focus on in Chile (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Key findings
Key drivers affecting consumers in Chile in 2023
How developments today shape the consumers of tomorrow
Today 2023: Millennials the most influential cohort in highly urbanised Chile
Today: Population ageing as birth rate is low and average life expectancy increases
Today: Female population has a high level of obesity, and this is set to further grow
Tomorrow 2040: Median age wi l l shift up by almost a decade
Tomorrow: The power and role of Gen Z and A to increase significantly
Tomorrow: Continued concentration of the population in the capital Santiago
Opportunities for growth
Case study: MeyDey app offers health service management on a mobile phone
Today 2023: While household size has decreased, couples with children still dominate
Today: The share of single person households is growing significantly
Today: Safety the most desirable home feature for Chileans
Tomorrow 2040: Growth of single person households expected to slow down
Tomorrow: Chile to rely on traditional gender roles more than in other LATAM countries
Tomorrow: Almost all households are forecast to be connected to a broadband
Opportunities for growth
Case study: Plant-based food company NotCo allies with food waste reduction GoodMeal app
Today 2023: Growing cost of living hits lowest-income households
Today: More than half of Chileans planning to cut spending as costs increase
Today: Millennials and Gen X concerned about finances; Gen Z most likely to increase spending
Tomorrow 2040: Stronger middle class compared to the rest of LATAM
Tomorrow: Disposable income set to increase faster than the regional average
Tomorrow: With almost half of consumer spending, the capital to remain the core market
Opportunities for growth
Case study: Banco de Chile launches a new digital account with monthly interest payments
Key findings of consumer survey
Today: Value for money most important feature when shopping for household items
Today: Chileans seek out bargains and buy second-hand as the cost of living increases
Today: Baby Boomers most engaged in green activities
Today: Chileans are more concerned about their finances, but most unable to make regular savings
Today: Work-life balance the top priority for all cohorts, except Gen X
Opportunities for growth
Case study: The Paris department store chain launches a circular fashion initiative
Key findings
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;