Chile

Demand for wearable electronics in Chile is improving in 2024, following a marginal dip in volume sales the previous year, driven by increasing interest in exercising to support one’s health. Wearable electronics have become popular as training and…

Demand for portable players in Chile continues to decline, following a downwards trend evident since 2021-2022. This is mainly due to the fact that these devices are being replaced by products considered to offer better functionality, such as…

Demand for smartphones in Chile is improving in 2024 following several years of strong retail volume decline. Sales are being supported by the promotional campaigns of the leading brands, while they have also been focusing on making substantial…

Demand for in-car entertainment in Chile continues to decline due to the emergence of competitors with more advanced technology and features, along with greater convenience, such as smartphones. Another factor contributing to this decline is that…

Demand for imaging devices in Chile continues to decline. These devices are gradually being replaced by competing products that are considered more convenient and offer better functionality. This substitution trend is mainly driven by smartphones,…

Retail volume sales of televisions in Chile are marginally improving following several years of strong decline, although they remain below pre-pandemic levels. The industry is shifting its focus towards specialising in certain segments, such as…

Strong declining demand for home audio and cinema in Chile continues in 2024. The main reason behind the category’s weak performance is that it is unable to compete with wireless devices that offer more advanced technology and greater functionality.…

Retail volume sales of headphones in Chile are stagnating due to weakening demand for wireless earphones and wireless headbands. Although there has been a significant increase in demand for TWS earbuds, the growth of the latter is still not…

2023 was a difficult year for consumer electronics in Chile, with both retail volume and value sales contracting. Declines in many categories were influenced by internal and external factors, but especially because many local consumers had already…

Retail volume and value sales of computers and peripherals in Chile are experiencing a moderate improvement in 2024. This follows several years of strong decline, which is understandable when considering the demand at the peak of the pandemic during…