Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…
Within other dairy in Chile, chilled dairy desserts holds the highest value share in the category. However, retail volume growth is set to slow over 2023 due to the strong levels of inflation in the country. This is because chilled dairy desserts are…
2022 in Chile was a year characterised by a 30-year high inflation rate. At first glance, the effects of inflationary pressures should have had more of an impact on demand for various non-essential goods, including other hot drinks, but the lingering…
Ownership of other pets in Chile, such as birds, fish, small mammals, and reptiles, is experiencing a significant deceleration, relegating them to niche status within the pet ownership landscape. This trend can be attributed to several factors that…
Paediatric consumer health is experiencing similar value growth rates to the previous year in Chile, although this is not aligned with the increasing demand for this category during 2023. A notable challenge has emerged as there have been stock…
Due to the lower price points of personal care appliances and the fact that the purchasing process tends to be much quicker than it is for more expensive consumer appliances, category sales have rebounded from the previous year’s decline.
Chile enjoys economic freedom and relatively low corruption, which has helped its private sector to develop, although political instability remains. The economy is slowing down markedly, as copper production is impeded, and unemployment is relatively…
The pet care industry in Chile is undergoing significant shifts and challenges amid several prevailing trends. One notable trend is the impact of inflation on premium brands in dog and cat food. As inflation rates surge, premium brands are facing…
The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…
Plant-based milk in Chile has been able to position itself in a widely competitive market. As Chileans adapted their preferences towards these types of products during the pandemic, the consumption of plant-based milk was significantly boosted.…
In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of…
Portable players is set to return to growth in both retail volume and current value terms in 2023. This growth will mainly be driven by the largest category, wireless speakers. Despite seeing a decline in 2022, caused by the exceptional growth in…
The Payment Means Law in Chile has been a driving force behind the remarkable growth of pre-paid card transactions in the country. These financial cards have gained significant traction towards the end of the review period, with both banks and…
Despite the economic situation in Chile in 2023, which forced consumers to prioritise their purchases, premium beauty and personal care maintained steady current value growth, at a very similar level to that recorded in 2022. However, significant…
The per capita consumption of frozen processed vegetables in Chile differs significantly from that of other countries in the region, primarily due to health-related factors. In the 1980s, Chile experienced a severe cholera outbreak, impacting the…
High inflation continues to impact the performance of processed meat and seafood in Chile, exerting substantial influence on both consumer behaviour and industry dynamics. The rise in inflation directly affects the purchasing power of Chilean…
After registering two consecutive years of double-digit volume growth during the pandemic, retail volume and value sales of refrigeration appliances in Chile notably declined in 2022, as local consumers changed their purchasing habits. Without access…
In 2023, retail adult incontinence in Chile experienced a second consecutive year of double-digit value growth, although this was slower compared to the previous year. However, the dynamics of growth shifted when comparing the light and…
Following robust double-digit value growth over much of the review period, a trend already emerging prior to the pandemic, e-commerce sales in Chile started to stabilise in 2022 in line with greater mobility outside of the home, although they…