The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
Air travel appears to be experiencing robust momentum in China as regulations have moved away from lengthy pandemic-related restrictions of the past three years, benefiting both domestic and international airlines. Ticket prices could remain…
Booking in China has seen a rapid shift from offline to online sales, as the country has one of the highest internet penetration rates in the world, and local consumers are accustomed to booking travel online. However, 2023 is set to see a temporary…
Mid-market hotels continue to gain share as consumers trade up in terms of spending on accommodation, such as moving away from unrated or budget to mid-market options. This is being driven by increasing awareness of health and safety accelerated by…
Effective from 8 Jan 2023, the Chinese government lifted inbound travel restrictions, such as testing and contact tracing passes, effectively ending the country’s “zero-Covid” policy practiced for the last three years. Subsequently, international…
Travel sales in China are set to strongly rebound in 2023, following the lifting of COVID-19 restrictions in the country and the reopening of the border to inbound arrivals. In terms of domestic tourism, volume is predicted to recover faster than…