The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
Since peaking in 2016, China’s birth rate has been seeing a continuous decline, dropping below 10 million for the first time in 2022, and only 9.02 million births recorded in 2023. Although the decline in 2023 was slightly less steep compared with…
In 2024, retail sales of butter in the Chinese market are expected to record a mid-single-digit decline in current value terms. This decrease is primarily due to reduced demand for home baking, as post-pandemic, Chinese consumers have been spending…
Both retail current value and volume sales of cheese are expected to continue to see double-digit declines in China in 2024. Falling sales are primarily being driven by the sharp drop in sales of cheese sticks seen within processed cheese (excl…
Retail current value sales of dairy products and alternatives in China in 2024 are projected to continue the downwards trend observed in the previous year, with an anticipated decline in the mid-single digits, with retail volume sales also set to…
Retail sales of drinking milk products in China are expected to see a slight decline in current value terms in 2024, due to several compounding factors. For instance, the overall economic environment remains weak, therefore dampening consumer demand.…
The other dairy category is set to see stabilisation of its retail volume and current value sales in China in 2024, after seeing significant declines in 2023. The previous declines were mainly due to the shift in consumer behaviour following the end…
Plant-based milk is expected to remain the only category within plant-based dairy with notable sales in China in 2024. Within plant-based milk, retail volume and current value sales of soy drinks experienced a significant decline in China in 2023,…
In 2024, retail sales of yoghurt are expected to decline for the fifth successive year in China in current value terms. This fall in sales is being driven by multiple factors. First, the overall economic environment remains weak, leading consumers to…